Catégories

Recommander

Lundi 20 février 2012 1 20 /02 /Fév /2012 18:17

emarketer

Social networks and online ratings and reviews have amplified women's voices online. Nearly half of all female internet users in the US say they influence others about products or services. Full Article

Par Sandrine - Publié dans : marketing
Ecrire un commentaire - Voir les 0 commentaires
Lundi 20 février 2012 1 20 /02 /Fév /2012 17:14

emarketer

Companies now understand that to be effective with their marketing efforts, they must reach consumers across a variety of channels and ad formats. Consumer exposure to select channels such as social media—in combination with other ad formats—could greatly affect purchase consideration, and ultimately the size of the purchase. 
Full Article

Par Sandrine - Publié dans : networkings
Ecrire un commentaire - Voir les 0 commentaires
Lundi 20 février 2012 1 20 /02 /Fév /2012 17:10

emarketer

A new eMarketer report explores the world of smart devices, from phones to tablets to internet-connected TVs, and examines how consumer adoption trends might factor into marketers' plans and strategies. Full Article

Par Sandrine - Publié dans : marketing
Ecrire un commentaire - Voir les 0 commentaires
Mardi 24 janvier 2012 2 24 /01 /Jan /2012 18:42

Marketers Follow Users to More Social Sites

JANUARY 23, 2012 

Marketing efforts spreading beyond Facebook, Twitter and LinkedIn

FBLI

Social media sites beyond Facebook, Twitter and LinkedIn are seeing significant boosts in usage, both in the US and elsewhere in the world. And where users go, marketers will follow.

Research from social marketing software firmAwareness Inc. indicates US marketers plan to do just that this year. The December 2011 survey found that the leading area for new social media marketing investments in 2012 would be increasing marketer presence across platforms, cited by 70% of respondents.

 

Leading Areas of Social Media Marketing Investment in 2012 According to US Marketers (% of respondents)

 

For some marketers, that will mean a new presence on Facebook, Twitter or LinkedIn. While the vast majority of US marketers already use these sites for marketing, some laggards plan to join them there this year.

But smaller social sites with less current marketer usage will benefit even more. Nearly one in five respondents said they would begin marketing on YouTube in 2012. And though just 10% of marketers said they would have a new presence on Tumblr, that is on top of only 15% already using it, for an increase of more than 66%. Proportionally, usage of SlideShare and online forums would increase even more than that.

 

Social Media Platforms They Currently Use vs. Will Use in 2012 According to US Marketers, Dec 2011 (% of respondents)

 

By number of marketers, blogs will be the greatest beneficiary of new efforts, with 28% of respondents saying they were not currently using them but would this year. Among the most experienced social media marketers surveyed, 91% said they planned to increase their use of blogs.

 

Corporate subscribers have access to all eMarketer analyst reports, articles, data and more. Join the over 750 companies already benefiting from eMarketer’s approach. Learn more.

Par Sandrine
Ecrire un commentaire - Voir les 0 commentaires
Mardi 3 janvier 2012 2 03 /01 /Jan /2012 14:01

The real cost of a Twitter ad campaign

iMedia UK 
A leaked email from Twitter reveals the true cost of advertising on the micro-blogging site.

These are the costs revealed in the leaked email from Twitter's ad sales department:

  • Cost of $2.50 and $4 per follower
  • $0.75 to $2.50 for each click, favourite, retweet or reply.
  • Commitment to a minimum campaign spend of three months and $15,000

Since Twitter introduced its advertising through its Promoted Tweets we've had questions from marketers about costs and whether the service would become available to advertisers with smaller budgets as is possible through Adwords, Facebook and LinkedIn.

 

Par Sandrine - Publié dans : marketing
Ecrire un commentaire - Voir les 0 commentaires
Mercredi 28 décembre 2011 3 28 /12 /Déc /2011 13:50

Emarketer

DECEMBER 27, 2011 

As budgets increase, marketers hope to understand more about social media

FBLI

Marketers are becoming more mature when it comes to their social media marketing, and many in the US say they hope to move beyond the experimentation phase in the coming years.

In October 2011, at the second annual Pivot Conference, a survey found that 37.1% of marketers said their company will move beyond experimentation in social media marketing in 2012. An additional 14.6% expect to do so in 2014 and 5.6% by 2015. Nearly 8% said it would be later than 2015 and more than a third (34.8%) said they did not know when they would move past the experimentation phase.

There were many factors that marketers cited as influential in their drive for more mature social media marketing. Among the respondents who said their company would move beyond social media experimentation in 2012, 68.5% said an increased understanding on the benefits of social media was a factor that encouraged this maturation. Additionally, 60.9% cited a development of clear social strategy, 54.3% pointed to clearly defined outcomes and 51.1% mentioned metrics as having an influence.

 

Factors that Influenced Their Company to Move Beyond Experimentation in Social Media Marketing in 2012 According to US Marketers (% of respondents)

 

While only 26.1% of respondents said budget increases would influence the move beyond experimentation, marketers also told the Pivot Conference that social media marketing would make up a higher percentage of their marketing budget in 2012 and beyond. While 37% of respondents said social media would be less than 5% of the marketing budget in 2011, only 27.1% expected that same low percentage in 2012 and just 18.8% predicted it would remain that low in 2013.

 

Percent of Marketing Budget Spent on Social Media Marketing According to US Marketers, 2011-2013 (% of total)

 

The combination of bigger budgets and increased sophistication will likely spur companies to go further toward reaching maturity in their social media marketing efforts and foster new examples of successful social media campaigns in the coming years.

 

Corporate subscribers have access to all eMarketer analyst reports, articles, data and more. Join the over 750 companies already benefiting from eMarketer’s approach. Learn more.

Check out today’s other article, “The Trouble with In-App Advertising.”

Par Sandrine - Publié dans : marketing
Ecrire un commentaire - Voir les 0 commentaires
Mercredi 30 novembre 2011 3 30 /11 /Nov /2011 13:47

all facebook

Most people associate LinkedIn with job searches more than Facebook, but the latter site helped almost twice as many people find jobs than the former — 18.4 million compared to 10 million.

To optimize your profile on the leading social network, post your qualifications in a note, which remains visible on your profile longer than other types of content. So recommends MBA Online in an infographic we’ve reproduced below.

Let us know what you think of the rendering in the comments section beneath this post, and tell us how much of a role social media played in your last job search.

Par Sandrine - Publié dans : Ressources humaines
Ecrire un commentaire - Voir les 0 commentaires
Mardi 15 novembre 2011 2 15 /11 /Nov /2011 13:24

Emarketer

Twitter's Promoted Products are making their way into more Twitter users' experiences with the site. And, so far, high-level Twitter users who spend a lot of time on the site, and therefore see more ads, are more likely to click on those ads than lower-level users. Full Article

Par Sandrine - Publié dans : marketing
Ecrire un commentaire - Voir les 0 commentaires
Mardi 15 novembre 2011 2 15 /11 /Nov /2011 13:18

Emarketer

As the online advertising and marketing space continues to surge, marketers must work hard to quickly master the latest wave of ad opportunities and technologies. Currently, social media and an anticipated explosion of consumer data remain the two technology areas CMOs worldwide are most unprepared for—and most committed to investing in. 
Full Article

Par Sandrine - Publié dans : marketing
Ecrire un commentaire - Voir les 0 commentaires
Lundi 14 novembre 2011 1 14 /11 /Nov /2011 19:05

Emarketer

A new eMarketer report explores the attitudes and behaviors of consumers about offline shopping in local stores—shopping that's often assisted by online research. With smartphone and mobile internet access increasing, much of that research is shifting to the mobile channel. Full Article

Par Sandrine - Publié dans : marketing
Ecrire un commentaire - Voir les 0 commentaires

Calendrier

Février 2012
L M M J V S D
    1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29        
<< < > >>

Recherche

W3C

  • Flux RSS des articles

paperblog

    <a href="http://www.paperblog.fr/" rel="paperblog sandrinea" title="Paperblog : Les meilleurs articles issus des blogs" >
    <img src="http://media.paperblog.fr/assets/images/logos/minilogo.png" border="0" alt="Paperblog" />
    </a>

Créer un blog gratuit sur over-blog.com - Contact - C.G.U. - Rémunération en droits d'auteur - Signaler un abus - Articles les plus commentés