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Articles avec #networkings tag

Quand les réseaux sont sources de contenu

5 Mars 2012 , Rédigé par Sandrine Publié dans #networkings

Alors que jusqu'à présent les réseaux sociaux étaient source de trafic vers les contenus des entreprises, une nouvelle tendance se dessine : faire des interventions de ses reseux un contenu... Le live tweet, un outil d'acquisition et fidélisation de clients...

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Social Media Key Influencer in Multi-Exposure Purchase Path

20 Février 2012 , Rédigé par Sandrine Publié dans #networkings

emarketer Companies now understand that to be effective with their marketing efforts, they must reach consumers across a variety of channels and ad formats. Consumer exposure to select channels such as social media—in combination with other ad formats—could...

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Facebook, Social Networks Get Greater Share of Online Ad Spend

3 Novembre 2011 , Rédigé par Sandrine Publié dans #networkings

Emarketer A new eMarketer report outlines forecasts for social network ad revenues in the US and around the world, and analyzes marketers' plans for paid media on the sites. Full Article

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Les entreprises du CAC 40 sur les réseaux sociaux : une question de taille ?

26 Octobre 2011 , Rédigé par Sandrine Publié dans #networkings

lire l'ensemble de l'article ICI (Mashable)

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What Do Facebook Users Expect from Brands?

14 Octobre 2011 , Rédigé par Sandrine Publié dans #networkings

emarketer After "liking" a company on Facebook, users expect certain perks, such as exclusive content, discounts and more. On the flip side, consumers also have some pre-conceived notions about what companies will do after being "liked"—and many of these...

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How Facebook Brand Fans Interact Post 'Like'

27 Septembre 2011 , Rédigé par Sandrine Publié dans #networkings

emarketer Companies spend time and money to encourage consumers to 'like' their pages on Facebook and other social sites. And more consumers are doing so, but they are also hungry for interaction after that initial like. How are these fans staying connected...

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What Changing Social Media Usage Means for Marketers

22 Août 2011 , Rédigé par Sandrine Publié dans #networkings

Emarketer Facebook is still growing its worldwide user base, but in the US and other advanced countries, growth has tapered and user habits are shifting. Similar changes are under way for other social media. Could less user activity be a boon for marketers?...

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Listening and Engaging on Social Media Yield Positive Results

9 Août 2011 , Rédigé par Sandrine Publié dans #networkings

Emarketer Marketers are improving their business by listening to, engaging with and leveraging the insights garnered from interacting with their customers online. There are many ways to measure the results of such initiatives, and marketers report seeing...

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How Professionals Use LinkedIn

5 Août 2011 , Rédigé par Sandrine Publié dans #networkings

Emarketer LinkedIn is the primary social network for professional networking, and different types of professionals use the site for different reasons. Higher level executives use the site more for hiring and promoting their businesses, while entry level...

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Retailers Try to Monetize Social Media Outreach

4 Août 2011 , Rédigé par Sandrine Publié dans #networkings

Emarketer Retailers use social media to promote products and also leverage it for customer service. Yet many companies are still determining the best way to rate the effectiveness of these social media programs and monetize their investments. Full Ar...

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