networkings
Quand les réseaux sont sources de contenu
Alors que jusqu'à présent les réseaux sociaux étaient source de trafic vers les contenus des entreprises, une nouvelle tendance se dessine : faire des interventions de ses reseux un contenu... Le live tweet, un outil d'acquisition et fidélisation de clients...
/http%3A%2F%2Fwww.emarketer.com%2Fimages%2Fchart_gifs%2F137001-138000%2F137159.gif)
Social Media Key Influencer in Multi-Exposure Purchase Path
emarketer Companies now understand that to be effective with their marketing efforts, they must reach consumers across a variety of channels and ad formats. Consumer exposure to select channels such as social media—in combination with other ad formats—could...
/http%3A%2F%2Fwww.emarketer.com%2Fimages%2Fchart_gifs%2F132001-133000%2F132426.gif)
Facebook, Social Networks Get Greater Share of Online Ad Spend
Emarketer A new eMarketer report outlines forecasts for social network ad revenues in the US and around the world, and analyzes marketers' plans for paid media on the sites. Full Article
/http%3A%2F%2Fwww.marketing-professionnel.fr%2Fwp-content%2Fuploads%2F2011%2F10%2Fentreprises-cac-40-corporate-reseaux-sociaux.jpg)
Les entreprises du CAC 40 sur les réseaux sociaux : une question de taille ?
lire l'ensemble de l'article ICI (Mashable)
/http%3A%2F%2Fwww.emarketer.com%2Fimages%2Fchart_gifs%2F132001-133000%2F132747.gif)
What Do Facebook Users Expect from Brands?
emarketer After "liking" a company on Facebook, users expect certain perks, such as exclusive content, discounts and more. On the flip side, consumers also have some pre-conceived notions about what companies will do after being "liked"—and many of these...
/http%3A%2F%2Fwww.emarketer.com%2Fimages%2Fchart_gifs%2F132001-133000%2F132377.gif)
How Facebook Brand Fans Interact Post 'Like'
emarketer Companies spend time and money to encourage consumers to 'like' their pages on Facebook and other social sites. And more consumers are doing so, but they are also hungry for interaction after that initial like. How are these fans staying connected...
/http%3A%2F%2Fwww.emarketer.com%2Fimages%2Fchart_gifs%2F131001-132000%2F131478.gif)
What Changing Social Media Usage Means for Marketers
Emarketer Facebook is still growing its worldwide user base, but in the US and other advanced countries, growth has tapered and user habits are shifting. Similar changes are under way for other social media. Could less user activity be a boon for marketers?...
/http%3A%2F%2Fwww.emarketer.com%2Fimages%2Fchart_gifs%2F130001-131000%2F130316.gif)
Listening and Engaging on Social Media Yield Positive Results
Emarketer Marketers are improving their business by listening to, engaging with and leveraging the insights garnered from interacting with their customers online. There are many ways to measure the results of such initiatives, and marketers report seeing...
/http%3A%2F%2Fwww.emarketer.com%2Fimages%2Fchart_gifs%2F130001-131000%2F130562.gif)
How Professionals Use LinkedIn
Emarketer LinkedIn is the primary social network for professional networking, and different types of professionals use the site for different reasons. Higher level executives use the site more for hiring and promoting their businesses, while entry level...
/http%3A%2F%2Fwww.emarketer.com%2Fimages%2Fchart_gifs%2F130001-131000%2F130219.gif)
Retailers Try to Monetize Social Media Outreach
Emarketer Retailers use social media to promote products and also leverage it for customer service. Yet many companies are still determining the best way to rate the effectiveness of these social media programs and monetize their investments. Full Ar...
