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Articles récents

les dépenses online marketing dans le monde

14 Juin 2011 , Rédigé par Sandrine

US Keeps Lead in Online Ad Spend, But Global Growth Quickens Despite gains abroad, US advertisers will remain the world's biggest spenders of online ad dollars, accounting for nearly 40% of global online ad spending through 2015. Regions like the Middle...

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Twitter se développe mais a du mal a prendre...

10 Juin 2011 , Rédigé par Sandrine Publié dans #networkings

Twitter's Awareness vs. Usage Problem Twitter usage in the US is gaining, but slowly. Now 4 years old, the service still has a major disconnect between a highly successful media presence that has built awareness almost to saturation and actual usage,...

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What Brand Marketers Expect from Social Media Followers

13 Mai 2011 , Rédigé par Sandrine Publié dans #marketing

emarketer Despite all the effort to put a dollar amount on the value of brand fans, marketers may care more about several less tangible benefits they gain from fans. For many, insights and loyalty matter more than increased spending. Full Article

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Mobile vs. Social: The Status of Marketing Integration

13 Mai 2011 , Rédigé par Sandrine Publié dans #networkings

Dans emarketer Marketers are taking up mobile and social as key parts of their digital campaigns, but in both cases efforts remain siloed. Email has been most successfully integrated with mobile and social, but other tactics remain behind. Full Artic...

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Growing Mobile Ad Spending in BRIC

13 Mai 2011 , Rédigé par Sandrine Publié dans #marketing

dans emarketer Mobile phone user populations in Brazil, Russia, India and China have stabilized, but mobile internet usage is climbing—and with it, ad spending. Ad markets in the four countries will have different growth trajectories, but all are on the...

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How Female Influencers Communicate Online

12 Mai 2011 , Rédigé par Sandrine Publié dans #communication

emarketer Online word-of-mouth from women is coveted by many marketers who hope their brands will be recommended by and for those in control of much household spending. A psychographic breakdown of female internet users can help marketers decide how to...

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How Searches on Smartphones Fit in the Purchase Funnel

12 Mai 2011 , Rédigé par Sandrine Publié dans #marketing

dans Emarketer Smartphones are a useful tool when consumers are on the go and need information. Usage patterns suggest that many smartphone searches are conducted when users are already further down the purchase funnel and more likely to take action....

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What Do TV-Social Media Multitaskers Talk About?

12 Mai 2011 , Rédigé par Sandrine Publié dans #marketing

dans Emarketer Social media is changing the way younger consumers respond to TV shows. The type of TV show determines how and where they chat about it, but marketers must keep in mind that viewers are not always talking about the content. Full Articl...

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Can Brands Maintain Engagement on Facebook?

9 Mai 2011 , Rédigé par Sandrine Publié dans #networkings

emarketer “Likes” can go down as fan bases increase Growing a base of Facebook fans is often a major objective for social media marketers. Whether through special offers available only to fans, the promise of exclusive content or simply through a compelling...

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Social Media Marketing in Mobile-Oriented Countries

3 Mai 2011 , Rédigé par Sandrine Publié dans #networkings

Dans emarketer Indonesia has more Facebook users than any country outside of the US. But with most web users there signed in via mobile rather than PC, how are marketers targeting them? Full Article

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