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Evolution du social media dans les budgets US
How Well Is Social Media Fitting into the Marketing Mix? Social media will increasingly become a bigger part of companies' overall marketing budgets, with service companies planning the largest increases. But as social media gains traction within the...
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Google enrichit sa « recherche sociale »
01net Et si vos amis complétaient les algorithmes de Google ? C'est ce que propose le moteur de recherche avec une mise à jour de sa fonction de recherche dans les contenus partagés par vos connaissances sur les réseaux sociaux. Google veut rendre Social...
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The Future of Smart Mobile Devices
emarketer A new eMarketer report examines key trends in mobile device ownership and what they mean for marketers. Full Article
Deloitte annonce les principales tendances 2011 du secteur des Technologies, Médias et Télécommunications (TMT)
Sur le site de Deloitte 2011 : le début d’une nouvelle ère de choix pour les consommateurs et les entreprises Neuilly-sur-Seine, vendredi 4 février 2011 – Deloitte publie aujourd’hui son étude des prédictions mondiales du secteur des Technologies, Médias...
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Dramatic Difference in Approach to Social Media Metrics
emarketer With more companies participating and brands spending ever more dollars on social media marketing and advertising, the question of ROI will be more important than ever in 2011. Research suggests marketers are hoping to take an approach with...
Viadeo partenaire de Top Employeurs France 2011
MyRHLine Chaque année, Top Employeurs récompense les entreprises qui mettent la gestion des Ressources Humaines au premier plan de leur développement. Une initiative en phase avec les valeurs de Viadeo, que le réseau social professionnel a pris le parti...
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B2B Possibilities for Mobile
emarketer C-level executives are increasingly relying on mobile for business purposes beyond just checking email when they are out of the office. Business-to-business marketing opportunities are coming to light as the comfort level with business-oriented...
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Social Gaming Market to Surpass $1 Billion
emarketer The social gaming craze has hit a quarter of US internet users, and the dollars are following. eMarketer estimates gaming revenues will increase nearly 28% this year, and ad spending is growing even faster. Full Article
