Articles récents
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What Changing Social Media Usage Means for Marketers
Emarketer Facebook is still growing its worldwide user base, but in the US and other advanced countries, growth has tapered and user habits are shifting. Similar changes are under way for other social media. Could less user activity be a boon for marketers?...
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How Social Media Marketers Can Make the Most of Monitoring Tools
Emarketer Many marketers use a mix of tools to monitor their social media efforts, but using a single campaign management suite also has benefits. Either way, using the right tools is only the first step. Marketers must be prepared to work in a collaborative...
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Western European Ecommerce Market Continues Strong Growth
Emarketer A new eMarketer report analyzes the business-to-consumer ecommerce picture in France, Germany, Italy and Spain, where there remains significant variation in consumer behavior and participation in the online marketplace. Full Article
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Retail, CPG Pour Most New Dollars into Online Ads
Emarketer US online ad spending will increase by $5.26 billion this year, eMarketer estimates, and the greatest share of new online outlays will come from retailers and consumer packaged goods marketers. The two industries will continue to account for...
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Social Media Advertisers Still Rely on Search for Budgets
e marketer While marketers often execute paid social media programs in-house, paid search agencies are the second most popular managers of these initiatives. To fund such efforts, social media budgets are still most often pulling from search budgets....
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Listening and Engaging on Social Media Yield Positive Results
Emarketer Marketers are improving their business by listening to, engaging with and leveraging the insights garnered from interacting with their customers online. There are many ways to measure the results of such initiatives, and marketers report seeing...
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How Professionals Use LinkedIn
Emarketer LinkedIn is the primary social network for professional networking, and different types of professionals use the site for different reasons. Higher level executives use the site more for hiring and promoting their businesses, while entry level...
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Executives Fail to Focus on Social Media Marketing Strategy
Emarketer The majority of executives recognize the importance of having a strategy for their social media marketing efforts. However, many are reluctant to follow their own advice and make social strategy a priority. Full Article
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Retailers Try to Monetize Social Media Outreach
Emarketer Retailers use social media to promote products and also leverage it for customer service. Yet many companies are still determining the best way to rate the effectiveness of these social media programs and monetize their investments. Full Ar...
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Maintaining Engagement on Large Facebook Pages
dans Emarketer Some research has found that as brands accumulate more "likes" on their Facebook page, their fans become less engaged on average. But not all large Facebook pages suffer the same fate. Full Article
