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Retailers Try to Monetize Social Media Outreach

4 Août 2011 , Rédigé par Sandrine Publié dans #networkings

Emarketer Retailers use social media to promote products and also leverage it for customer service. Yet many companies are still determining the best way to rate the effectiveness of these social media programs and monetize their investments. Full Ar...

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Maintaining Engagement on Large Facebook Pages

4 Août 2011 , Rédigé par Sandrine Publié dans #networkings

dans Emarketer Some research has found that as brands accumulate more "likes" on their Facebook page, their fans become less engaged on average. But not all large Facebook pages suffer the same fate. Full Article

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Virtual Event Attendees Look for Information over Networking

4 Août 2011 , Rédigé par Sandrine Publié dans #marketing

dans Emarketer The traditional conference-goer aims to return to the office with a handful of new contacts collected at lunches, cocktail hours and in the exhibit hall. Virtual attendees, however, are more inclined to stuff their briefcases with content...

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Marketers Look to Boost Lead Gen, Customer Targeting

3 Août 2011 , Rédigé par Sandrine Publié dans #marketing

Dans emarketer This year, marketing executives are looking to increase the effectiveness of their marketing initiatives primarily through lead generation and client segmentation—surely with the intent to up customer lifetime value and drive incremental...

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Twitter Ad Platform Evolves Quickly

2 Août 2011 , Rédigé par Sandrine Publié dans #marketing

Emarketer A new eMarketer report analyzes the evolution of Twitter's ad offerings and how four marketers are using its Promoted Tweets, Trends and Accounts to give a boost to their social media efforts. Full Article

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Advertisers Begin to Look Beyond Facebook and Twitter

2 Août 2011 , Rédigé par Sandrine

Sur Emarketer While many companies conduct marketing activities across a variety of social media sites, most limit social network ad buys to Facebook or Twitter. But, encouraged by the results, many plan to increase their efforts and invest in advertising...

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comScore Releases Overview of European Internet Usage for May 2011

7 Juillet 2011 , Rédigé par Sandrine Publié dans #marketing

comScore Releases Overview of European Internet Usage for May 2011 Spotlight on France Reveals Seasonal Growth in Tax, Car Rental, and Flowers Web Properties London, UK, July 6, 2011 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world,...

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Google+ : présentation en images du nouveau service de Google

4 Juillet 2011 , Rédigé par Sandrine Publié dans #networkings

Technologie - Agrégation de contenus sur des centres d’intérêt définis, partage de vidéos et de photos, salon de discussion en vidéo, applications Android pour chatter ou exporter automatiquement sur Google+ des photos depuis son smartphone… Découverte...

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Social Network Comments Fuel Offline Behavior

4 Juillet 2011 , Rédigé par Sandrine Publié dans #networkings

emarketer As Facebook users become more engaged with the site, posting status updates and commenting on friends' posts, they are being influenced by what they see. And when it comes to posts about brands or products, more than half of US social network...

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Social Media Marketing Brings New Revenues, Customers

30 Juin 2011 , Rédigé par Sandrine Publié dans #marketing

Emarketer As companies around the world increase their use of social media marketing, the channel is proving its worth. Many are seeing increases in customer acquisition through social media, and those taking advantage of the space are also growing their...

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