Articles récents
objectif N°1 marketing digital BtoB vs BtoC : lead gen !
B2Bs and B2Cs Diverge in Social Network Usage, Lead Gen Success Though business-to-business and business-to-consumer marketers each have their own set of goals and obstacles for online marketing, most can agree on its importance in generating leads and...
Facebook, Social Networks Get Greater Share of Online Ad Spend
Emarketer A new eMarketer report outlines forecasts for social network ad revenues in the US and around the world, and analyzes marketers' plans for paid media on the sites. Full Article
Les entreprises du CAC 40 sur les réseaux sociaux : une question de taille ?
lire l'ensemble de l'article ICI (Mashable)
Facebook Usage Beats TV During Work Hours
Emarketer Facebook is wildly popular, and it's no secret many users log in from their desks at work. More consumers 47 and younger sign on to Facebook than tune in to TV between 9am and 5pm, though boomers still watch TV more during business hours. Full...
Mobile Ad Effectiveness Helps Drive Investment
Emarketer Several studies have shown that mobile ads have better direct-response metrics than typical display ads viewed on a desktop PC. Research suggests brand metrics are also getting a boost from mobile—but is it one that will wear off over time?...
Content Marketing Key to B2B Sales Funnel
Emarketer OCTOBER 18, 2011 Lead generation, nurture both benefit from content marketing With the average cost per lead increasing and marketers competing for buyer attention, traditional lead generation tactics are no longer enough. Business-to-business...
What Do Facebook Users Expect from Brands?
emarketer After "liking" a company on Facebook, users expect certain perks, such as exclusive content, discounts and more. On the flip side, consumers also have some pre-conceived notions about what companies will do after being "liked"—and many of these...
The Demographics of Social Gamers, at Home and On the Go
emarketer Social gaming has taken off, and eMarketer estimates more than 60 million US consumers will play such games this year. Who is playing, how does the overall social game audience differ from the mobile social audience, and how much are gamers...
Social Media Presence More Important Than Social Media Ads
emarketer Marketers turn to social media to increase branding and word-of-mouth, and about half of social media budgets are used to keep fans engaged rather than acquire new ones. Yet marketers still have concerns about running a brand page on social...
Mobile Shines Amid Rising Digital Ad Spending
Emarketer The second annual edition of eMarketer's "Global Media Intelligence Report" highlights how the economy has continued to affect the media and marketing landscape around the globe, and how mobile will be a bright spot of growth in many emerging...
