Articles récents
Social Media Brings New Engagement to TV
Emarketer A new eMarketer report investigates how the TV industry is using social media to boost viewership and engagement with programming. Full Article
Mobile Activities Rival PC for Smartphone Owners
Emarketer Around the world, smartphone owners are checking the web almost as frequently via mobile as they are via desktop PC, and they are pursuing the same content activities on both devices. Online video viewing and social networking are both now common...
Pour être influent.. il faut lire ...
Young Affluents Ditch Traditional Media Affluents watch less television and consume more print media than the general population, but high-earning young people may be dropping traditional media altogether. Full Article
Luring B2B Sales Leads With Content Marketing
Emarketer This year, while B2C marketers look to refine their client retention strategy, their B2B counterparts will focus their sights on lead generation. Research indicates lead gen marketers are using educational content like white papers, webinars...
Companies Integrating Marketing Efforts, Questioning Effectiveness
emarketer These days, companies have more marketing channels to choose from than ever before. As options increase, so too does the need for companies to unify messaging and measurement across channels. The majority of companies currently align marketing...
Mobile Social Networking Continues Strong Growth
emarketer Social networking activities have frequently turned up among the top habits of mobile users, especially those with smartphones. Participation in the category is still growing quickly, and smartphone uptake may also be accelerating, suggesting...
Facebook Display Revenues to Nearly Double This Year
Facebook Display Revenues to Nearly Double This Year Facebook has quickly risen to become one of the biggest players in the US online ad market and by the end of this year will push past Yahoo! to become the top display ad-selling company in the country....
les dépenses online marketing dans le monde
dans emarketer US Keeps Lead in Online Ad Spend, But Global Growth Quickens Despite gains abroad, US advertisers will remain the world's biggest spenders of online ad dollars, accounting for nearly 40% of global online ad spending through 2015. Regions...
Twitter Users Want Businesses to Answer Them
dasn emarketer Twitter is often used as a forum for people to ask questions of their followers or to those they follow, and to the Twitterverse at large. Most users say they wish companies, in particular, answered their questions, and would be more inclined...
Worldwide Ad Market Approaches $500 Billion
dasn emarketer Worldwide advertising spending will grow 3.9% this year to just shy of $500 billion, eMarketer estimates, and the online market will account for an ever larger share of the total. By 2013, more than $100 billion will be spent on online...
