8 Directeurs marketing dévoilent leur "j'aime / j'aime pas"

Huit experts marketing nous dévoilent leurs J'aime/j'aime pas #2

2 Etienne Maraval, Directeur Marketing & CommunicationLexmark, VP du CMIT Pour trouver l'inspiration, je pense qu'il faut se tourner vers l'univers des Startups : les réussites d'AirBnb, Uber, Blablacar m'intéressent particulièrement. Comment font-ils, comment vont-ils aussi vite pour capter leur audience ? Je suis très attentif aux techniques du "Growth Hacking".

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A bientôt !