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Women's Influence on Purchase Decisions on the Rise
emarketer Social networks and online ratings and reviews have amplified women's voices online. Nearly half of all female internet users in the US say they influence others about products or services. Full Article
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Social Media Key Influencer in Multi-Exposure Purchase Path
emarketer Companies now understand that to be effective with their marketing efforts, they must reach consumers across a variety of channels and ad formats. Consumer exposure to select channels such as social media—in combination with other ad formats—could...
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Connected Devices Become Key to Content Consumption
emarketer A new eMarketer report explores the world of smart devices, from phones to tablets to internet-connected TVs, and examines how consumer adoption trends might factor into marketers' plans and strategies. Full Article
