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Women's Influence on Purchase Decisions on the Rise

20 Février 2012 , Rédigé par Sandrine Publié dans #marketing

emarketer Social networks and online ratings and reviews have amplified women's voices online. Nearly half of all female internet users in the US say they influence others about products or services. Full Article

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Social Media Key Influencer in Multi-Exposure Purchase Path

20 Février 2012 , Rédigé par Sandrine Publié dans #networkings

emarketer Companies now understand that to be effective with their marketing efforts, they must reach consumers across a variety of channels and ad formats. Consumer exposure to select channels such as social media—in combination with other ad formats—could...

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Connected Devices Become Key to Content Consumption

20 Février 2012 , Rédigé par Sandrine Publié dans #marketing

emarketer A new eMarketer report explores the world of smart devices, from phones to tablets to internet-connected TVs, and examines how consumer adoption trends might factor into marketers' plans and strategies. Full Article

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les réseaux sociaux pour le marketing en 2012

24 Janvier 2012 , Rédigé par Sandrine

Marketers Follow Users to More Social Sites JANUARY 23, 2012 Marketing efforts spreading beyond Facebook, Twitter and LinkedIn Social media sites beyond Facebook, Twitter and LinkedIn are seeing significant boosts in usage, both in the US and elsewhere...

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le coût d'une campagne twitter

3 Janvier 2012 , Rédigé par Sandrine Publié dans #marketing

The real cost of a Twitter ad campaign iMedia UK By Dave Chaffey on January 03, 2012 A leaked email from Twitter reveals the true cost of advertising on the micro-blogging site. These are the costs revealed in the leaked email from Twitter's ad sales...

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Marketers Look Beyond Social Media Experimentation

28 Décembre 2011 , Rédigé par Sandrine Publié dans #marketing

Emarketer DECEMBER 27, 2011 As budgets increase, marketers hope to understand more about social media Marketers are becoming more mature when it comes to their social media marketing, and many in the US say they hope to move beyond the experimentation...

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18.4 Million In U.S. Found Jobs On Facebook This Year

30 Novembre 2011 , Rédigé par Sandrine Publié dans #Ressources humaines

all facebook Posted by Jackie Cohen on November 29th, 2011 5:43 PM Share 3 Comments (0) Most people associate LinkedIn with job searches more than Facebook, but the latter site helped almost twice as many people find jobs than the former — 18.4 million...

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Frequent Twitter Users Are More Likely to Click on Ads

15 Novembre 2011 , Rédigé par Sandrine Publié dans #marketing

Emarketer Twitter's Promoted Products are making their way into more Twitter users' experiences with the site. And, so far, high-level Twitter users who spend a lot of time on the site, and therefore see more ads, are more likely to click on those ads...

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Customer Data, Social Media Top Marketing Priorities for CMOs WW

15 Novembre 2011 , Rédigé par Sandrine Publié dans #marketing

Emarketer As the online advertising and marketing space continues to surge, marketers must work hard to quickly master the latest wave of ad opportunities and technologies. Currently, social media and an anticipated explosion of consumer data remain the...

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Mobile Brings New Opportunities for Local Retailers

14 Novembre 2011 , Rédigé par Sandrine Publié dans #marketing

Emarketer A new eMarketer report explores the attitudes and behaviors of consumers about offline shopping in local stores—shopping that's often assisted by online research. With smartphone and mobile internet access increasing, much of that research is...

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