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Social Media Marketing Brings New Revenues, Customers

30 Juin 2011 , Rédigé par Sandrine Publié dans #marketing

Emarketer As companies around the world increase their use of social media marketing, the channel is proving its worth. Many are seeing increases in customer acquisition through social media, and those taking advantage of the space are also growing their...

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Social Media Brings New Engagement to TV

29 Juin 2011 , Rédigé par Sandrine Publié dans #marketing

Emarketer A new eMarketer report investigates how the TV industry is using social media to boost viewership and engagement with programming. Full Article

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Mobile Activities Rival PC for Smartphone Owners

27 Juin 2011 , Rédigé par Sandrine Publié dans #marketing

Emarketer Around the world, smartphone owners are checking the web almost as frequently via mobile as they are via desktop PC, and they are pursuing the same content activities on both devices. Online video viewing and social networking are both now common...

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Pour être influent.. il faut lire ...

22 Juin 2011 , Rédigé par Sandrine Publié dans #Ressources humaines

Young Affluents Ditch Traditional Media Affluents watch less television and consume more print media than the general population, but high-earning young people may be dropping traditional media altogether. Full Article

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Luring B2B Sales Leads With Content Marketing

21 Juin 2011 , Rédigé par Sandrine Publié dans #marketing

Emarketer This year, while B2C marketers look to refine their client retention strategy, their B2B counterparts will focus their sights on lead generation. Research indicates lead gen marketers are using educational content like white papers, webinars...

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Companies Integrating Marketing Efforts, Questioning Effectiveness

21 Juin 2011 , Rédigé par Sandrine Publié dans #marketing

emarketer These days, companies have more marketing channels to choose from than ever before. As options increase, so too does the need for companies to unify messaging and measurement across channels. The majority of companies currently align marketing...

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Mobile Social Networking Continues Strong Growth

20 Juin 2011 , Rédigé par Sandrine Publié dans #networkings

emarketer Social networking activities have frequently turned up among the top habits of mobile users, especially those with smartphones. Participation in the category is still growing quickly, and smartphone uptake may also be accelerating, suggesting...

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Facebook Display Revenues to Nearly Double This Year

20 Juin 2011 , Rédigé par Sandrine Publié dans #marketing

Facebook Display Revenues to Nearly Double This Year Facebook has quickly risen to become one of the biggest players in the US online ad market and by the end of this year will push past Yahoo! to become the top display ad-selling company in the country....

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les dépenses online marketing dans le monde

14 Juin 2011 , Rédigé par Sandrine Publié dans #marketing

dans emarketer US Keeps Lead in Online Ad Spend, But Global Growth Quickens Despite gains abroad, US advertisers will remain the world's biggest spenders of online ad dollars, accounting for nearly 40% of global online ad spending through 2015. Regions...

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Twitter Users Want Businesses to Answer Them

14 Juin 2011 , Rédigé par Sandrine Publié dans #networkings

dasn emarketer Twitter is often used as a forum for people to ask questions of their followers or to those they follow, and to the Twitterverse at large. Most users say they wish companies, in particular, answered their questions, and would be more inclined...

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