Top articles
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How Affluents Use Mobile for Shopping and Buying
emarketer Affluent mobile users—and the ultrawealthy—have unique multichannel shopping habits and concerns, and could point the way to the future of mobile commerce. Full Article
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As Social Spending Rises, Which Metrics Are CMOs Focusing On?
emarketer Marketers expect higher percentages of marketing budgets to be spent on social media over the next five years. As investment in social increases, CMOs are testing more measurement tactics and metrics to determine how successful these programs...
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Connected Devices Become Key to Content Consumption
emarketer A new eMarketer report explores the world of smart devices, from phones to tablets to internet-connected TVs, and examines how consumer adoption trends might factor into marketers' plans and strategies. Full Article
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What Makes Social Media Trustworthy?
emarketer It's true that consumers trust social channels because they trust peer recommendation and word-of-mouth from friends and family more than traditional marketing messages. But within the social world a variety of factors contribute to make sources...
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Twitter Ad Platform Evolves Quickly
Emarketer A new eMarketer report analyzes the evolution of Twitter's ad offerings and how four marketers are using its Promoted Tweets, Trends and Accounts to give a boost to their social media efforts. Full Article
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What's Working for Social Media Marketers?
What's Working for Social Media Marketers? The most common social media tactics may not be the most effective ones. Full Article
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The State of Social Marketing Integration
Dans emarketer Social media marketing has gone from experimental to must-have, but many marketers are still running siloed campaigns that don't connect with other marketing efforts. Full Article
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Marketers Put More Lead Gen Budgets Online
emarketer After slashing budgets in 2009, companies are ready to spend more on lead generation, with a major focus on acquiring new customers. Online channels are most effective, and rigorous monitoring of ROI brings even higher satisfaction with digital....
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Facebook's Diversification Drives Continued Growth
emarketer A new eMarketer report explores our forecasts for user growth on the world's largest social networking site and discusses the network's demographics and usage patterns. Full Article
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Does Social Media Work for Small Biz?
Emarketer Only a minority of small-business executives find social media effective for lead generation and business information. And social network profiles have the biggest gap between usage and effectiveness. Full Article
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qui est sur Twitter ?
Do You Know Who's on Twitter? More women than men. A few loudmouths and a lot of wallflowers. And some very busy marketers. Full Article
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Quel format pub online marche le mieux ?
sur emarketer
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Pour être influent.. il faut lire ...
Young Affluents Ditch Traditional Media Affluents watch less television and consume more print media than the general population, but high-earning young people may be dropping traditional media altogether. Full Article
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For Female Social Followers, Brands Rule
Dans emarketer About one-half of women follow a corporate social presence, with brands coming in ahead of retailers. But coupons and friend recommendations are more likely to influence purchase decisions than information and promotions on fan pages. Full...
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Western European Ecommerce Market Continues Strong Growth
Emarketer A new eMarketer report analyzes the business-to-consumer ecommerce picture in France, Germany, Italy and Spain, where there remains significant variation in consumer behavior and participation in the online marketplace. Full Article
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Mobile vs. Social: The Status of Marketing Integration
Dans emarketer Marketers are taking up mobile and social as key parts of their digital campaigns, but in both cases efforts remain siloed. Email has been most successfully integrated with mobile and social, but other tactics remain behind. Full Artic...
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Email, Social Media to See More Marketing Dollars in 2011
emarketer Email and social media seem to go hand in hand: Marketers say they are the two areas most widely expected to receive increased funding next year, and the channels will become more integrated as email marketers adopt still more social tactics....
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Two in Five Mobile Owners Use Internet on the Go
Elmarketer A new eMarketer forecast projects nearly 50% growth in US smartphone users this year, along with almost 25% growth in mobile internet usage. By the end of 2011, nearly 100 million Americans will be hitting up the web via mobile each month....
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Reaching Online Video Viewers with Long-Form Content
emarketer A new eMarketer report analyzes the online video content landscape, how viewers are adopting full-length professional video in addition to the staple of user-generated clips, and how content producers are becoming more sophisticated in their...
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twitter et la presse US
Newspapers Join in Twitter Conversation Who is doing the most with microblogging—and how should that be measured? Full Article
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What Makes Up a Social Marketing Strategy?
emarketer As social media becomes firmly entrenched in the marketing toolkit, more companies are putting strategic policies in place for activities on social sites. What do those policies include—and what's missing? Full Article
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Mobile Activities Rival PC for Smartphone Owners
Emarketer Around the world, smartphone owners are checking the web almost as frequently via mobile as they are via desktop PC, and they are pursuing the same content activities on both devices. Online video viewing and social networking are both now common...
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Social Sites Get People Talking, but Marketers Must Earn Trust
emarketer Social media sites are the most talked about content category on the web, with internet users discussing them in person, via email and over the phone. But that doesn't translate to loyalty, trust or confidence in marketer presence. Full Art...
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Social Media Is Greater Marketing Priority for Small Businesses
emarketer Many small businesses have been slower to adopt social media marketing, especially when some still lack a web presence. But small businesses are finding social—especially Facebook—ever more important for gaining and keeping customers. Full...
