Top articles
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Social Network Spending Shifts
Dans emarketer A new eMarketer report analyzes the changing landscape in social network ad spending in the US and worldwide. Full Article
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commetn augmenter les echanges ?
What's the Best Way to Improve Conversions? A substantial number of companies are dissatisfied with their conversion rates. Find out what they are doing to change that. Full Article
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Lorsque vous serez sur un site Internet en train de lire un article intéressant, il suffira d'un simple clic sur ce bouton ViadeoShare pour recommander l'article depuis votre navigateur. Installer le bouton
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centres d'intérets des différentes solutions informatiques
A voir sur leGuide informatique
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Google Instant : quel impact sur votre référencement ?
Indexel Par Alain Bastide le 15/09/2010 - indexel.net L'affichage instantané des résultats va modifier les habitudes de recherche des internautes qui vont y associer de plus en plus de mots clés, remettant en cause les stratégies de référencement actuelles....
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refonte du site Viadeo
dans quelques jours, un nouveau design... et un nouveau logo !
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branding dans la bloggosphere
Bloggers and (Personal) Brand-Building Seven in 10 bloggers post about brands in some way. But many are talking up their own brands in addition to reviewing other companies and products. Full Article
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Classement des 200+ premières sociétés mondiales des TIC selon Forbes
Toute l'analyse sur ITRManager Les 201 sociétés du secteur des TIC
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Quel avenir pour la presse ?
Stopping the Presses? Already facing reader and advertising revenue losses to diverse online sources, a number of papers in the US and Canada were delivered a knockout blow by the economic slowdown last year. Full Article
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Sondage sur les Réseaux Sociaux Pro
participez au sondage de la semaine ICI et donnez moi votre retour ! à ce jour, voici les résultats que j'obtiens : Nombre d'heures accordées aux réseaux sociaux à des fins professionnelles êtes vous comme moi dans les 12 %....???
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le networking : 3ème activité web en Angleterre
selon une étude du European Interactive Advertising Association :
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la pub en février en France
French Online Advertising Posts Modest Growth As in much of the rest of the world, the French online channel continues to draw advertising euros from traditional media, such as television and magazines. Full Article
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One-Third of Twitter Users Talk Brands
emarketer Some consumers show interest in discussing and interacting with brands on social sites like Twitter and Facebook. But research shows little change since six months ago in users' likelihood to participate in these activities. Full Article
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tendances pour 2010 : RSP
eMarketer Weighs In on 2010 Trends: Social Media & Paid Content eMarketer's analysts take a look at what's ahead for social media and paid content models. Part III of IV. Full Article
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Decreased Media Usage Hurts Ad Market
emarketer Americans not only spent less during the recession but they also consumed less media overall. Mobile was the only channel to gain attention. Full Article
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What Consumers Look for in New Tech
dans emarketer Americans have become more comfortable with technology and report it has improved their lives—but it's not perfect. Full Article
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Where Is Online Video Headed?
eMarketer CEO Geoff Ramsey and senior analyst David Hallerman look at what's ahead for the rapidly evolving online video market. Full Article
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-18,1% de recette puclicitaire au premier semestre
plus de details sur l'etude ICI
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fréquentation des sites en
Dernièrement parues sur le site de Médiametrie :
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B2B Marketers to Increase Social Spend
Emarketer Six in 10 B2B marketers plan to spend more on social media in 2010, though only about one-half currently market through the channel. What do they hope to get out of it? Full Article
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tendances 2010 e-commerce et mobile
eMarketer Weighs In on 2010 Trends: E-Commerce & Mobile eMarketer's analysts take a look at what's ahead for e-commerce and mobile. Part II of IV. Full Article
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Consumers Opening Fewer E-Mails
Dans emarketer : Marketers continue to prize e-mail for generating results. Yet consumers are getting more discriminating about opening marketing e-mails. The challenge is to make e-mail compelling, starting with a pithy subject line. Full Article
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Small Biz Doubles Social Media Adoption
dans emarketer Largely satisfied with the channel, small businesses are taking up social marketing and see the potential for greater success. Full Article
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repartition investissements pub US d'ici 2013
dans emarketer Economy Deals Online Ad Spending a Hit eMarketer's latest projections reflect harsh economic realities. But some digital ad formats will fare better than others, and online is still in better shape than traditional. Full Article
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B2B Online Marketers Focus on Lead Gen
dans emarketer With the economy picking up, business-to-business marketing will return to double-digit growth online, where lead generation is the top priority. Full Article
