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How Facebook Brand Fans Interact Post 'Like'
emarketer Companies spend time and money to encourage consumers to 'like' their pages on Facebook and other social sites. And more consumers are doing so, but they are also hungry for interaction after that initial like. How are these fans staying connected...
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Mobile Wallets Move Closer to Reality
emarketer A new eMarketer report examines the state of the rapidly changing mobile payments market, where a number of industry players are vying for the opportunity to facilitate billions of dollars in consumer transactions each year. Full Article
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B2B Buyers Research Purchases on Multiple Screens
Emarketer B2B purchases—particularly those for high-cost items such as technology solutions and industrial supplies—require careful research and consideration. Most often, buyers go online to gather information and seek peer advice. But they are also...
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Case Study: Geo-Targeted Shoppers Show Strong Purchase Intent
emarketer eMarketer analyzes a mobile location-based marketing campaign from AT&T in partnership with Placecast. Opt-in participants who received geo-targeted messages, offers, rewards or coupons via mobile had high conversion rates—and satisfaction with...
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As Social Spending Rises, Which Metrics Are CMOs Focusing On?
emarketer Marketers expect higher percentages of marketing budgets to be spent on social media over the next five years. As investment in social increases, CMOs are testing more measurement tactics and metrics to determine how successful these programs...
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Age, Gender Affect Whether Consumers Will 'Like' an Ad
emarketer Facebook ads often include links to automatically "like" a brand, and younger consumers take advantage of that shortcut more often than those older than 50. Marketers can leverage this information in order to reach specific target audiences,...
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How Social Media Users Engage with Marketers on Twitter
Emarketer Twitter is continuing to evolve its advertising platform, allowing brands to interact more with consumers. But how do consumers want to use the site to talk to these companies? Few say they are on Twitter to follow brands, though attitudes toward...
