Top articles
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Privacy Concerns Fail to Slow Social Activity
Emarketer While some users and consumer advocacy groups are up in arms over the privacy and safety issues surrounding social media, users seem unconcerned about possible dangers. One big fear is not identity theft but marketers. Full Article
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Loyal Visitors but Small Share from Social Sites
dans emarketer Social networks such as Facebook are most likely to send a repeat visitor your way. But their share of referrals remains tiny. Full Article
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audience de Facebook aux US (08/09)
Demographics of Facebook Growth Expanding beyond its college roots, Facebook is now the most popular social network in the US. Recent growth has been fueled by younger men and older adults. Full Article
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Majority of Top Media Destinations Are Social
Emarketer Among active Web users, most daily media activities are social, and peer advice in a variety of venues is a critical source of information and advice for purchase decisions. Full Article
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Facebook, Social Networks Get Greater Share of Online Ad Spend
Emarketer A new eMarketer report outlines forecasts for social network ad revenues in the US and around the world, and analyzes marketers' plans for paid media on the sites. Full Article
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Making the Most of Earned Media
eMarketer looks at how marketers can try to harness and direct the valuable messages of their brand advocates—and what to do when those messages turn negative. Full Article
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Leveraging Best Practices for Social Media
emarketer Marketers fall on a spectrum in their engagement with social media, with leaders, followers and others in between. Different strategies to integrate and participate in social media can help achieve a brand's goals, from word-of-mouth marketing...
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Low CPMs Stall Social Network Ad Spend
Dans emarketer Social networks are getting more and more display ad dollars, but the spending is still not in line with the share of impressions on the sites. Full Article
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What Is the Future of Social Media?
eMarketer looks at how the fast-changing channel is set to evolve over the next several years, and what that means for marketers. Full Article
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Bad Campaign Worse than None at All
dans emarketer Poor online ad campaigns don't just fail to get a message across—they may negatively impact your brand. Full Article
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Maintaining Engagement on Large Facebook Pages
dans Emarketer Some research has found that as brands accumulate more "likes" on their Facebook page, their fans become less engaged on average. But not all large Facebook pages suffer the same fate. Full Article
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What Is Holding Back Social Media Investment?
EMARKETER Social media may be top of mind for many marketers, but it still tends to fall toward the bottom of budgets. Nearly half of brands claim the jury is still out on its value, and marketing integration remains a stumbling block. Full Article
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les réseaux sociaux, media de réussite
Social Media Marketers Declare Success The fastest-growing US companies have adopted social media marketing in droves, and seem pleased with the results. Full Article
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Demand for Mobile Financial Services Grows
The majority of smartphone users bank online and want more advanced mobile offerings. Full Article
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Consumers Take to Shopping by Smartphone
dans emarketer Shopping-related research and m-commerce purchases are heating up among users of advanced handheld devices. Full Article
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prix d'un lead (USA)
The Price of a Marketing Lead Lead generation is a top concern for marketers, and pay-for-performance advertising helps measurability. How much are marketers paying for leads, and what are they doing to engage them? Full Article
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l'évolution de Twitter
Business Insider Follow the Chart Of The Day on Twitter: @chartoftheday
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What Social Followers Want
dans emarketer Marketers are looking for consumers to friend and follow their brand to build buzz and gain earned-media exposure. What do consumers expect in return? Full Article
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Social Media and Brand Reputation Strategy
Social Media and Brand Reputation Strategy Many companies worry about the possibility of a tarnished brand, with consumers able to broadcast negative comments far and wide. What are they doing about it? Full Article
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utilisation de Twitter (US)
Why People Use Twitter Information on why people use the microblogging service, how they found it and who they connect with. Full Article
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l'emailing n'est pas mort
emarketer The death of e-mail is often predicted, especially amid the rise of social networking. But users still widely prefer e-mail for communication, and text messaging may be e-mail's greater rival. Full Article
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marketing tactics in november 2009
Integrating E-Mail and Social Media E-mail and social media are the top areas marketers expect to increase next year, and putting the two together is a growing trend. Full Article
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Mobile Ad Effectiveness Helps Drive Investment
Emarketer Several studies have shown that mobile ads have better direct-response metrics than typical display ads viewed on a desktop PC. Research suggests brand metrics are also getting a boost from mobile—but is it one that will wear off over time?...
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Mobile Shines Amid Rising Digital Ad Spending
Emarketer The second annual edition of eMarketer's "Global Media Intelligence Report" highlights how the economy has continued to affect the media and marketing landscape around the globe, and how mobile will be a bright spot of growth in many emerging...
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Company Websites Top Source of B2B Leads
emarkter The company website is a top lead source for B2Bs. Though many benchmark website lead gen effectiveness on the quality of leads, the majority of marketers fail to track key site metrics that help them to better determine such quality.Full Ar...
