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What Brand Marketers Expect from Social Media Followers
emarketer Despite all the effort to put a dollar amount on the value of brand fans, marketers may care more about several less tangible benefits they gain from fans. For many, insights and loyalty matter more than increased spending. Full Article
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Mobile vs. Social: The Status of Marketing Integration
Dans emarketer Marketers are taking up mobile and social as key parts of their digital campaigns, but in both cases efforts remain siloed. Email has been most successfully integrated with mobile and social, but other tactics remain behind. Full Artic...
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Growing Mobile Ad Spending in BRIC
dans emarketer Mobile phone user populations in Brazil, Russia, India and China have stabilized, but mobile internet usage is climbing—and with it, ad spending. Ad markets in the four countries will have different growth trajectories, but all are on the...
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How Female Influencers Communicate Online
emarketer Online word-of-mouth from women is coveted by many marketers who hope their brands will be recommended by and for those in control of much household spending. A psychographic breakdown of female internet users can help marketers decide how to...
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How Searches on Smartphones Fit in the Purchase Funnel
dans Emarketer Smartphones are a useful tool when consumers are on the go and need information. Usage patterns suggest that many smartphone searches are conducted when users are already further down the purchase funnel and more likely to take action....
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What Do TV-Social Media Multitaskers Talk About?
dans Emarketer Social media is changing the way younger consumers respond to TV shows. The type of TV show determines how and where they chat about it, but marketers must keep in mind that viewers are not always talking about the content. Full Articl...
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Can Brands Maintain Engagement on Facebook?
emarketer “Likes” can go down as fan bases increase Growing a base of Facebook fans is often a major objective for social media marketers. Whether through special offers available only to fans, the promise of exclusive content or simply through a compelling...
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Social Media Marketing in Mobile-Oriented Countries
Dans emarketer Indonesia has more Facebook users than any country outside of the US. But with most web users there signed in via mobile rather than PC, how are marketers targeting them? Full Article
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Facebook Becomes Top Choice for Social Sign-In
emarketer Using a pre-existing social network identity is a popular way for consumers to share content online, and helps marketers with targeting, content sharing and consumer engagement. Facebook is the preferred option for social sign-in, which will...
