Top articles
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Web Merchants Keep Social Spending Low
emarketer While a social presence has become practically a requirement for online retailers, they still shy away of spending much on social media marketing and consider other online tactics more effective—and more measurable. Full Article
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B2B Possibilities for Mobile
emarketer C-level executives are increasingly relying on mobile for business purposes beyond just checking email when they are out of the office. Business-to-business marketing opportunities are coming to light as the comfort level with business-oriented...
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What Makes Facebook Fan Pages Successful?
emarketer YouTube, Coca-Cola and Starbucks are the largest brand fan pages on Facebook, yet local businesses make up the largest category of fan pages on the site. What can local businesses learn from the big brands when it comes to engagement online?...
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The Future of Social/E-Mail Integration
Emarketer E-mail marketers have been combining their campaigns with social media hooks for the past year or more. As integration matures, different tactics will become more common. Full Article
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Posting Strategies that Encourage Engagement on Facebook
dans emarketer Brands know they must stay active on their Facebook page, writing posts and encouraging engagement. But there are certain tactics that increase fans' participation, including using specific words and posting at certain times. Full Arti...
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Mobile Brings New Opportunities for Local Retailers
Emarketer A new eMarketer report explores the attitudes and behaviors of consumers about offline shopping in local stores—shopping that's often assisted by online research. With smartphone and mobile internet access increasing, much of that research is...
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In China, Social Networks Drive Conversation
in emarketer A new eMarketer report examines the population of social media users in China, their activities and their online relationships with brands. Full Article
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Will Social Media Adoption Drive Productivity?
emarketer Social media is not yet an indispensable technology for US employees, but as millennials increasingly enter the workforce and companies up their expertise it may earn its place beside e-mail in the corporate tool kit. Full Article
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1 million de Français sur Twitter
Dans silicon.fr Par Christophe Lagane Selon un sondage Ifop pour l'Atelier BNP-Paribas, Twitter est aujourd'hui une marque populaire auprès de 60 % des Français.
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Multichannel Retailers Upgrade, but Not to Mobile
emarketer Online retailers are planning site redesigns to incorporate trends such as video, user-generated content and social media, but four in five have no mobile presence. Full Article
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Online Ads Spur Increasing Consumer Action
emarketer US Internet users are more likely than a year ago to take action based on a variety of online ad formats. Brand-related articles have the greatest appeal, especially among key demographic groups. Full Article
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Reaching Affluents on Social Nets
Dans emarketer Wealthy consumers who head to social sites to connect with friends may be more aloof when it comes to brands, but there is still a place for luxury social marketing. Full Article
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The Influence of Mobile on Social Marketing's Future
Emarketer Mobile is becoming a more important part of social media for consumers as they acquire more advanced handsets and mobile web penetration increases. Marketers similarly see advances in the mobile social realm helping their brand's efforts. Full...
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changements dans les depenses marketing online
Why Now Is Not a Good Time to Slash Your Market Research Budget Geoff Ramsey, eMarketer CEO, recommends a few things marketers should and shouldn't do to make it through the recession, based on findings and surveys from a number of leading sources. Full...
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Why You Need a Strategy for Social Media
As the sophistication of social media marketing increases, improvised approaches become less appropriate. eMarketer looks at how companies can manage their efforts to achieve a variety of goals. Full Article
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Les français téléphonent plus souvent...
How We Use Mobile Phones Many mobile subscribers say they would be lost without their handsets. But what do users actually do with them? Full Article
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For Veteran Social Marketers, Twitter Is Tops
emarketer Facebook is the top social site for marketers just getting started in the space, but as they gain knowledge and improve techniques the social marketing mix changes. Full Article
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près de 41 millions d'internautes en France en 2013
sur emarketer Online Branding with a French Flair A new eMarketer report analyzes how the country's infatuation with brands is reflected in ingenious digital strategies. Full Article
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Facebook Dominates Social Content-Sharing
Dans emarketer Users of social sharing widgets tend to broadcast information over the Web's biggest social site, especially when it comes to entertaining content. Full Article
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Generations Divided on Workplace Social Nets
Sur emarketer Having grown up with the Web, younger workers are more comfortable using different Internet media in the workplace—especially social media. Full Article
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emailing pour réseaux sociaux
emarketer : Using Email Marketing to Boost Social Presence As social integration with email marketing increases, marketers' No. 1 priority is to drive recipients to Facebook, Twitter and other social sites—ahead of enabling them to actually share content...
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revision des budgets online aux US
Factors Behind eMarketer's Revised Online Ad Forecast Senior analyst David Hallerman explains the reasons for eMarketer's online ad spending projections and which formats will be doing best in coming years. Full Article
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Social Media No. 1 Emerging Channel for Lead Gen
emarketer Lead generation is a top priority for technology marketers coming out of the recession, and they've discovered that social media is emerging as a major channel for prospecting and identifying leads. Full Article
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Social Initiatives: B2B vs. B2C
Dans e-marketer Business-to-business companies have different goals, different success metrics and different usage from other social media marketers. Full Article
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Online Job Searches Get a Raise
Dans emarketer As unemployment rises, more people look for work, and online job searches and traffic to job sites grow. Full Article
