Top articles
-
Twitter se développe mais a du mal a prendre...
Twitter's Awareness vs. Usage Problem Twitter usage in the US is gaining, but slowly. Now 4 years old, the service still has a major disconnect between a highly successful media presence that has built awareness almost to saturation and actual usage,...
-
Women's Influence on Purchase Decisions on the Rise
emarketer Social networks and online ratings and reviews have amplified women's voices online. Nearly half of all female internet users in the US say they influence others about products or services. Full Article
-
What Nonprofits Can Teach Brands About Social
emarketer Charities have outpaced businesses in familiarity with and adoption of social media. How should brand marketers follow in the footsteps on nonprofits for the greatest social success? Full Article
-
Facebook indisposé par les pages Fan dédiées à la lutte contre les escroqueries sur le réseau social ?
Dans ZDNet Sécurité - Deux groupes alertant les utilisateurs de Facebook contre des scams et applications circulant sur le réseau social ont vu leur page Fan être supprimée. Elles ont été restaurées après des protestations. Facebook invoque une erreur....
-
Le commerce sur mobile piétine toujours, et en France en particulier
Reseaux et Telecoms Cela fait des années que les experts prédisent un décollage des achats sur internet via le mobile. C'est loin d'être encore le cas comme le constate une étude du cabinet d'analystes Forrester Research.
-
More Businesses Finding Customers on Social Sites
emarketer Social marketers know how difficult it can be to tie their efforts to hard business outcomes, but research shows efforts around the globe are paying off in terms of customer acquisition. Full Article
-
Small Businesses Change Social Media Expectations
et ...
-
Executives Fail to Focus on Social Media Marketing Strategy
Emarketer The majority of executives recognize the importance of having a strategy for their social media marketing efforts. However, many are reluctant to follow their own advice and make social strategy a priority. Full Article
-
Frequent Twitter Users Are More Likely to Click on Ads
Emarketer Twitter's Promoted Products are making their way into more Twitter users' experiences with the site. And, so far, high-level Twitter users who spend a lot of time on the site, and therefore see more ads, are more likely to click on those ads...
-
Facebook et Skype sur le point d'annoncer un partenariat
Zdnet Technologie - Le blog AllThingsDigital affirme que les deux sociétés ont conclu une alliance aux termes de laquelle les membres du site de réseautage pourront communiquer entre eux par SMS, vidéo chat ou appels en VoIP. l'article à lire ICI
-
Growing Mobile Ad Spending in BRIC
dans emarketer Mobile phone user populations in Brazil, Russia, India and China have stabilized, but mobile internet usage is climbing—and with it, ad spending. Ad markets in the four countries will have different growth trajectories, but all are on the...
-
Mobile Wallets Move Closer to Reality
emarketer A new eMarketer report examines the state of the rapidly changing mobile payments market, where a number of industry players are vying for the opportunity to facilitate billions of dollars in consumer transactions each year. Full Article
-
Les entreprises du CAC 40 sur les réseaux sociaux : une question de taille ?
lire l'ensemble de l'article ICI (Mashable)
-
Google avance ses pions dans l'Internet communautaire
Figaro Par Marie-Catherine Beuth Eric Schmidt, PDG de Google. Crédits photo : AFP L'offre de Google permettrait aux internautes d'accéder depuis des services Google à des données qu'ils ont partagées sur d'autres réseaux sociaux. la suite ICI
-
What Do TV-Social Media Multitaskers Talk About?
dans Emarketer Social media is changing the way younger consumers respond to TV shows. The type of TV show determines how and where they chat about it, but marketers must keep in mind that viewers are not always talking about the content. Full Articl...
-
Case Study: Geo-Targeted Shoppers Show Strong Purchase Intent
emarketer eMarketer analyzes a mobile location-based marketing campaign from AT&T in partnership with Placecast. Opt-in participants who received geo-targeted messages, offers, rewards or coupons via mobile had high conversion rates—and satisfaction with...
-
How Searches on Smartphones Fit in the Purchase Funnel
dans Emarketer Smartphones are a useful tool when consumers are on the go and need information. Usage patterns suggest that many smartphone searches are conducted when users are already further down the purchase funnel and more likely to take action....
-
More Time Spent on Social Media than Email Worldwide
emarketer Social activities are on the rise globally, with more internet users staying in contact with more people through the channel. And while it's not as common a daily activity as email, it does take up more time each week. Full Article
-
What Brand Marketers Expect from Social Media Followers
emarketer Despite all the effort to put a dollar amount on the value of brand fans, marketers may care more about several less tangible benefits they gain from fans. For many, insights and loyalty matter more than increased spending. Full Article
-
Media : Commentcamarche.net rachète l'Internaute et le Journaldunet
par Philippe Leroy , ZDNet France. Business - Le site communautaire rachete Benchmark Group, éditeur notamment des sites linternaute.com et du Journaldunet. Le montant de l'acquisition reste à confirmer. Le nouvel ensemble devient le premier groupe Media...
-
Does Social Media Marketing Make Sense for the Smallest Businesses?
Emarketer Even though social media activities have become the norm for online Americans, many small-business owners are still worried their customers can't be found on sites like Facebook. Full Article
-
Retailers Try to Monetize Social Media Outreach
Emarketer Retailers use social media to promote products and also leverage it for customer service. Yet many companies are still determining the best way to rate the effectiveness of these social media programs and monetize their investments. Full Ar...
-
après l'internationalisation, le local !
Emarketer Strong Growth for Local Online Advertising Local ad spending is making a rebound this year, growing slowly despite predictions of further declines. Online growth will be much steeper, with spending up about 30%. Full Article
-
Heavy Twitter Users Bring Social Activity to New Heights
emarketer Participation in social media is a staple of Americans' online diet, but daily users of Twitter do more to contribute to every social realm—making them more valuable than ever to marketers. Full Article
-
Small Biz Lead Gen Surges with Social
Emarketer Blogs and Twitter are key tools to help small and medium-sized business convert visitors into leads. Full Article
