Top articles
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Social Media Brings New Engagement to TV
Emarketer A new eMarketer report investigates how the TV industry is using social media to boost viewership and engagement with programming. Full Article
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Social Fans More Likely to Buy
dans emarketer More than one-half of Facebook fans and Twitter followers say following brands has increased their willingness to purchase and recommend them to friends. Full Article
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qui utilise les RSP ?
Social Media Measurement Lags Adoption Professionals worldwide report using social technologies for marketing, internal collaboration, customer service and more. But only a tiny minority are measuring the success of those efforts. Full Article
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Brand & Women networking in USA
Women Warm Up to Brands on Social Sites Social networking is now a must for female Internet users, and they're becoming more likely to interact with—and buy—products and brands. Full Article
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User Content Creation
emarketer Different markets have different usage patterns. How do user-generated content activities vary from country to country? Full Article
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les chiffres des réseaux sociaux aux US
Facebook Overtakes MySpace More US Internet users visited Facebook than MySpace for the first time in history. Full Article
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les réseaux socaux dans la vie des cadres américains
Executives and Social Media Marketing executives and other management recognize that social media can be a boon for their business, but also fear the risks involved. Full Article
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Concours Monster : à la poursuite du job en or
Participez au concours ICI
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Social Gaming Market Begins to Mature
emarketer Growth in social gaming has been explosive, with revenues to operators going from almost nothing in 2008 to $639 million in 2009. Increases are set to moderate but continue steadily through 2014. Full Article
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Facebook Usage Still Rising in Europe, but UK Growth Slows
dans emarketer The social networking giant is gaining popularity in many countries around the world, including in Europe. But user growth in the UK may be stagnating. Full Article
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orientations Social Media Marketing US
Hopes and Fears of Social Media Marketing Online retailers are committing to social marketing tools, looking to drive sales and customer engagement. But they remain afraid in the face of new technologies. Full Article
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Tendances IT 2011 selon IDC
Dans ITRManager Cloud computing, mobilité et réseaux sociaux seront omniprésents en 2011 on le sait. Mais le cabinet IDC va un peu plus loin dans les prévisions en donnant quelques chiffres supplémentaires permettant d’appréhender l’importance de ces...
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How the Old, the Young and Everyone in Between Uses Social Networks
dans emarketer Although the generations join social media sites for much the same reasons, they tend to favor different networks and use them in different ways. Full Article
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activité des internautes sur les réseaux sociaux aux US
Social Site Users Depend on Their Networks Social networking is one of the most important activities of US social media users, and users have come to rely on their networks greatly when making decisions. Full Article
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dépenses marketing sur les RS aux US
Social Networks: Millions of Users, Not So Many Marketers Why can't marketers crack the code of social network advertising? Full Article
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Does Social Media Make Taking Time Off Harder?
Emarketer In a highly mobile workforce, many employees feel compelled to keep connected on vacation. Social media is another way to be "always on," though employees are split on the benefits social has for their productivity. Full Article
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Boosting the Power of Marketers' Tweets
emarketer Marketers make up a small minority of Twitter users, and the proportion of tweets that mention brands may be dropping as the microblogging service grows. How can marketers increase their reach and effectiveness on the channel? Full Article
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Geolocation Grows Despite Privacy Concerns
emarketer Check-in services like foursquare are still relatively small players, but two in five mobile users take advantage of geolocation features on their device. Worries about privacy and safety abound, but the cool—and usefulness—factor seems to win...
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Online Helps Marketers Do More with Less
In this economy, most marketers are expected to drive even more sales than before with reduced budgets. They're turning to digital media to help them do it. Full Article
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Le Top 30 des sites les plus visités en France
Source : Médiamétrie//NetRatings - Panel France - Domicile et /ou Lieu de travail - Novembre 2006 Applications Internet exclues(3) - Copyright Médiamétrie//NetRatings - Tous droits réservés
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prévisions emarketing 2009 selon emarketer
eMarketer's Predictions for 2009 eMarketer's analysts take a look at what's ahead for online advertising, demographic trends, retail e-commerce and more. Full Article
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Mobile Video to Double Reach by 2013
emarketer eMarketer forecasts that nearly one in five US mobile users will be watching video on their devices by 2013, up from less than 10% this year. Revenues are set to grow even faster. Full Article
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Social Media Marketing in Mobile-Oriented Countries
Dans emarketer Indonesia has more Facebook users than any country outside of the US. But with most web users there signed in via mobile rather than PC, how are marketers targeting them? Full Article
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Viadeo: Nouvelle ergonomie + nouvelle interface utilisateur
un article intéressant sur Mashable c'est vrai que c'est plus intuitif et clair...
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le social gaming en plein progression
Acquisitions Signal Consolidation of Social Gaming A spate of buyouts in the social gaming industry shows major players like Google and Disney want in on the action, including a slice of the rising virtual goods and advertising revenues that social games...
