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Age, Gender Affect Whether Consumers Will 'Like' an Ad

9 Septembre 2011 , Rédigé par Sandrine Publié dans #marketing

emarketer

Facebook ads often include links to automatically "like" a brand, and younger consumers take advantage of that shortcut more often than those older than 50. Marketers can leverage this information in order to reach specific target audiences, particularly those based on age or gender. 
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