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How Social Media Users Engage with Marketers on Twitter

2 Septembre 2011 , Rédigé par Sandrine Publié dans #marketing

Emarketer

Twitter is continuing to evolve its advertising platform, allowing brands to interact more with consumers. But how do consumers want to use the site to talk to these companies? Few say they are on Twitter to follow brands, though attitudes toward Promoted Tweets are encouraging for brand interaction on the site. Full Article

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