Networkings

Executives Fail to Focus on Social Media Marketing Strategy

4 Août 2011 , Rédigé par Sandrine Publié dans #marketing

Emarketer The majority of executives recognize the importance of having a strategy for their social media marketing efforts. However, many are reluctant to follow their own advice and make social strategy a priority. Full Article

…

Retailers Try to Monetize Social Media Outreach

4 Août 2011 , Rédigé par Sandrine Publié dans #networkings

Emarketer Retailers use social media to promote products and also leverage it for customer service. Yet many companies are still determining the best way to rate the effectiveness of these social media programs and monetize their investments. Full Ar...

…

Maintaining Engagement on Large Facebook Pages

4 Août 2011 , Rédigé par Sandrine Publié dans #networkings

dans Emarketer Some research has found that as brands accumulate more "likes" on their Facebook page, their fans become less engaged on average. But not all large Facebook pages suffer the same fate. Full Article

…

Virtual Event Attendees Look for Information over Networking

4 Août 2011 , Rédigé par Sandrine Publié dans #marketing

dans Emarketer The traditional conference-goer aims to return to the office with a handful of new contacts collected at lunches, cocktail hours and in the exhibit hall. Virtual attendees, however, are more inclined to stuff their briefcases with content...

…

Marketers Look to Boost Lead Gen, Customer Targeting

3 Août 2011 , Rédigé par Sandrine Publié dans #marketing

Dans emarketer This year, marketing executives are looking to increase the effectiveness of their marketing initiatives primarily through lead generation and client segmentation—surely with the intent to up customer lifetime value and drive incremental...

…

Twitter Ad Platform Evolves Quickly

2 Août 2011 , Rédigé par Sandrine Publié dans #marketing

Emarketer A new eMarketer report analyzes the evolution of Twitter's ad offerings and how four marketers are using its Promoted Tweets, Trends and Accounts to give a boost to their social media efforts. Full Article

…

Advertisers Begin to Look Beyond Facebook and Twitter

2 Août 2011 , Rédigé par Sandrine

Sur Emarketer While many companies conduct marketing activities across a variety of social media sites, most limit social network ad buys to Facebook or Twitter. But, encouraged by the results, many plan to increase their efforts and invest in advertising...