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Virtual Event Attendees Look for Information over Networking

4 Août 2011 , Rédigé par Sandrine Publié dans #marketing


dans Emarketer

The traditional conference-goer aims to return to the office with a handful of new contacts collected at lunches, cocktail hours and in the exhibit hall. Virtual attendees, however, are more inclined to stuff their briefcases with content than networking contacts. By understanding how attendees approach online events, marketers can best leverage their virtual efforts. Full Article

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