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What Do Facebook Users Expect from Brands?

14 Octobre 2011 , Rédigé par Sandrine Publié dans #networkings

emarketer

After "liking" a company on Facebook, users expect certain perks, such as exclusive content, discounts and more. On the flip side, consumers also have some pre-conceived notions about what companies will do after being "liked"—and many of these ideas, including privacy concerns, are keeping them from interacting on Facebook. Full Article

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