What Do Facebook Users Expect from Brands?
14 Octobre 2011 , Rédigé par Sandrine Publié dans #networkings
emarketer
After "liking" a company on Facebook, users expect certain perks, such as exclusive content, discounts and more. On the flip side, consumers also have some pre-conceived notions about what companies will do after being "liked"—and many of these ideas, including privacy concerns, are keeping them from interacting on Facebook. Full Article