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PPC Advertising Beyond Paid Search

22 Avril 2011 , Rédigé par Sandrine Publié dans #marketing


Search marketers reflexively think of pay-per-click (PPC) when they think of paid search. However, research indicates marketers are branching out from search-engine-based PPC advertising, turning to ad placements on social media channels like Facebook, LinkedIn, Twitter and YouTube to complement their current programs. Full Article


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