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dépenses pub online 2010/2011 aux USA

2 Octobre 2011 , Rédigé par Sandrine Publié dans #marketing

Healthy H1 2011 Gains Put US Online Ad Spending on Track for Record Year

As the US wrestles with a troubled economy, the online advertising industry is enjoying considerable revenue growth. Search and display recorded double-digit revenue gains from H1 2010 to H1 2011. Advertising increases appeared across all major industries except consumer packaged goods (CPG) and pharma and healthcare. 
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