Top articles
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What Changing Social Media Usage Means for Marketers
Emarketer Facebook is still growing its worldwide user base, but in the US and other advanced countries, growth has tapered and user habits are shifting. Similar changes are under way for other social media. Could less user activity be a boon for marketers?...
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Marketers Look to Boost Lead Gen, Customer Targeting
Dans emarketer This year, marketing executives are looking to increase the effectiveness of their marketing initiatives primarily through lead generation and client segmentation—surely with the intent to up customer lifetime value and drive incremental...
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Mobile Web Users in Western Europe to Double by 2015
emarketer A new eMarketer report examines the mobile landscape in the EU-5, where worldwide trends toward smartphone adoption are boosting mobile internet usage rates—and where consumers are often more willing than in the US to interact with brands via...
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Social Gaming Market to Surpass $1 Billion
emarketer The social gaming craze has hit a quarter of US internet users, and the dollars are following. eMarketer estimates gaming revenues will increase nearly 28% this year, and ad spending is growing even faster. Full Article
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SMBs Look to Facebook and LinkedIn for Lead Generation
emarketer Social media sites have proven beneficial to small businesses for several objectives, including lead generation. As SMBs look to 2011 and where they plan to increase spending, these sites in turn will benefit. Full Article
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Website and Email Critical B2B Investments
emarketer A majority of business-to-business marketers expect a bigger budget to play with in 2011, and they are looking to spend it on tried-and-true online media—plus social. Full Article
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The Evolution of Twitter Usage
emarketer As Twitter has grown from the new kid on the block to a staple of social media, the way users interact on the service has changed. More people are willing to share more info than ever, enriching the community. Full Article
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2011 Trends: Content Marketing Is Critical
emarketer eMarketer CEO Geoff Ramsey talks about creating magnetic content that naturally attracts consumers to a brand, instead of just pushing interruptive advertising at them. Part 3 of 4 on trends for the new year. Full Article
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B2C Outpacing B2B in Social Measurement
emarketer Consumer-focused companies, especially ones that sell products rather than services, are ahead of their B2B counterparts in measuring social media success through a variety of metrics, but B2Bs still stay focused on the bottom line. Full Ar...
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Why the Future of Social Marketing is Global
emarketer Ad spending on social networks is growing fast in the US, but even faster in the rest of the world. A new eMarketer report explores why. Full Article
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Facebook acquiert Hot Potato, réseau social géolocalisé
LMI - par Jacques Cheminat avec IDG NS Le site de réseau social s'est offert Hot Potato, spécialiste de la géolocalisation sur mobile. Une opération complémentaire au lancement du service Places. La suite ICI
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Privacy Not a Problem for Savvy Millennials
emarketer Young adults may seem addicted to social media, but they are aware of the risks as well as the rewards inherent in making their private lives public. Marketers need to know that social-savvy millennials will go to lengths to protect their privacy....
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Can Twitter Turn a Revenue Trickle into a Stream?
dans emarketer It took Twitter some time to roll out a business model that involved revenues, but with Promoted Tweets and the @earlybird account well under way, eMarketer takes a look at how effective the microblogging service's promotions have been....
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Email Dominates Mobile Web Time
emarketer Social networking may be grabbing the headlines as the most time-intensive activity for web users on their PCs, but it represents only a small portion of mobile internet time. Mobile email is still the main draw. Full Article
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How Are Email, Facebook and Twitter Audiences Different?
emarketer While more consumers are becoming fans and followers of brands on social sites, email remains the preferred communication method for the majority of web users. What determines people's channel of choice, and what does it mean for marketers?...
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Mobile Users Ready for Location-Based Text Marketing
emarketer Awareness is building around relevant, location-based alerts, which can turn mobile marketing into a useful tool rather than an intrusion and reach a broader audience that still does not have smartphones. Full Article
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Internet Users Hold Privacy Dear
emarketer Many who use the Web for entertaining content are willing to make the trade-off of ads for free stuff, but privacy is one thing they won't give up—despite their love of socialization. Full Article
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Two-Thirds of Web Users to Visit Soc Nets in 2014
emarketer A new eMarketer report forecasts continued growth in social network usage as US Internet users from all demographics join the trend. Full Article
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Is B2B on Board with Social?
emarketer Business-to-business firms may market business-oriented products and services, but their customers are ultimately individuals. Avoiding social media could mean missed opportunities. Full Article
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Stepping Up to ROI Measurement
emarketer Marketers insist on the importance of ROI to their online efforts, but across formats they still lack the ability to track value for money or allocate revenues to marketing campaigns. Full Article
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Is the Click Still King?
emarketer Despite calls for better branding metrics, click-throughs are still the No. 1 effectiveness metric for many in the online ad industry, while ROI measurement lags behind. Full Article
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Retail E-Commerce Resumes Double-Digit Growth
A new eMarketer report forecasts a return to robust growth in the US retail e-commerce market after two years of subpar gains. Full Article de mon point de vue.. je pense que l'on peut rajouter quelques points sur la courbe... et vous ? vous en pensez...
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North American Search Market Heats Up
emarketer Search marketing budgets are set to gain momentum, but for both paid search and SEO, marketers are challenged to determine ROI. Full Article
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HR Pros Positive About Social Tools
Dans emarketer While employees may worry that social media activities could complicate their work-life balance, HR professionals see social networks as such a boon that they spend more time in social channels than reading editorial content. Full Arti...
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Le CeBIT, numéro 1 des salons IT, fait le pari de la reprise
Dans Silicon.fr Par Pierre Mangin Numéro 1 mondial des salons IT, le CeBIT de Hanovre ouvre ses portes avec l'espoir de la reprise économique plus de 800.000 visiteurs - : le nombre d'exposants dépasse les 4.000, le pays "invité d'honneur" étant cette...
