Top articles
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Leads for Less with Social Media
Inbound marketing efforts that pull in customers, rather than push out messages, prove more cost-effective for lead generation. Full Article
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Few Companies Have Policy for Employee Use of Social Networks
Some issues are lost productivity, security holes and reputation. Full Article
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Measuring Return on Social Investment
eMarketer looks at the state of social marketing ROI and what marketers can do to tie efforts to business value. Full Article
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Social Media Marketing Best Practices
Get eMarketer's take on what marketers should focus on in their social media efforts. Full Article
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Marketers Look to Learn from Loyalty
Dans emarketer Customer loyalty programs can bring big rewards for marketers, but only if members stay happy and marketers use their insights. Full Article
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Baby Boomers Get Connected with Social Media
Dans emarketer A new eMarketer report analyzes the connections boomers make using social media. Full Article
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Engagement on Social Networks Top Priority for Marketers
Dans emarketer Digital marketers are focusing on engagement metrics as they make social networks and apps a top concern in 2010. Full Article
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etude IFOP sur les reseaux sociaux
le top ten : Facebook Copains d'avant MySpace Skyrock Windows live Twitter Trombi Flickr Viadeo Hi5 leur evolution, leur répartition par age, par CSP... tout est la
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Les réseaux sociaux au centre des interrogations des professionnels de sécurité
Dans silicon.fr Par Olivier Robillart Face à la multiplication des attaques ou vols de mots de passe sur Twitter et Facebook, les spécialistes de la sécurité s'interrogent sur la portée actuelle et future de telles menaces.
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How Can Social Media Help Small Biz?
emarketer A look at which social networks provide the biggest benefit and what small businesses can use them for effectively. Full Article
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Using Social Media Strategically
dans e-marketer As social media becomes more integrated in marketing plans, the shift toward more strategic thinking is under way. Full Article
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Seven Predictions for 2010 from eMarketer's CEO
eMarketer co-founder and CEO Geoff Ramsey shares his thoughts on how advertising and media will change next year and beyond. Full Article
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en France aussi le Web devient le premier media !
Web Users in France Trust Internet Most The Internet is the top medium in France when it comes to trust and conveying information, beating out TV and print. It's also a major driver of desire to purchase. Full Article
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Mobile Plus Social Equals Opportunity
A new eMarketer report analyzes the mobile social networking landscape, where two emerging channels meet. Full Article
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Monetizing Mobile Content
Dans emarketer In the coming years, demand will surge for mobile content. A new eMarketer report examines the possibilities for paid mobile content models. Full Article
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de plus en plus de jeunes tweet
Young People Tweeting More and More A common refrain used to be that young people don't tweet. But in fact they are increasingly using status updating services. Full Article
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Paid Social Network Opportunities—Alive and Well
Dans Emarketer A new eMarketer report explores the ways social networks can make money in addition to advertising. Full Article
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les femmes US sont-elles influencées par les réseaux ?
Are Women Really Ignoring Social Network Marketing? Female Internet users have become a major target for social media marketers. Research is mixed on the results of those efforts. Full Article
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les obstacles de la TV sur mobile
Mobile TV Faces Obstacles Many mobile users are enthusiastic about the idea of watching TV on their cellphone. But they're not quite as excited about paying for that ability. Full Article
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Twitter depasse les estimations
US Twitter Usage Surpasses Earlier Estimates eMarketer has released an updated forecast of US adult Twitter users through 2010. Full Article
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The Inside Numbers on Twitter
Dans emarketer A hacker attack on Twitter brought the company's internal growth projections out into the open and revealed insights into its future plans. Full Article
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interropabilité : Xing et Twitter
Nouveau : Twitter Buzz @ tester !
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Penetration de l'internet en Europe
dans emarketer A new eMarketer report looks at why these two European economic powers lag their neighbors in Internet development. Full Article
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Rapport de la Halde
a consulter ICI quelques extraits : - 7788 recours en 2008 (6222 en 2007, soit + 25%) - repartis comme suit :
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No Online Ad Recession, Yet
Dans emarketer Regardless of a number of doom-and-gloom articles, and pickups on the theme in blogs, online advertising is not doing that badly. Full Article
