marketing
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Les dessous de Google Instant
01net Aux dires des professionnels du marketing, la recherche en temps réel pourrait modifier les budgets publicitaires dépensés sur Google. Hélène Puel 01net Au-delà de l'outil, bluffant, Instant pourrait permettre à Google d'augmenter son chiffre d'affaires...
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B2C Outpacing B2B in Social Measurement
emarketer Consumer-focused companies, especially ones that sell products rather than services, are ahead of their B2B counterparts in measuring social media success through a variety of metrics, but B2Bs still stay focused on the bottom line. Full Ar...
Google TV, pas avant 2011 en Europe
01net La plate-forme télé de Google ne sera pas commercialisée cette année en dehors des Etats-Unis. Son lancement outre-Atlantique est prévu à l'automne. Stéphane Long Les Américains découvriront Google TV dès cet automne. Le reste du monde devra attendre...
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le social gaming en plein progression
Acquisitions Signal Consolidation of Social Gaming A spate of buyouts in the social gaming industry shows major players like Google and Disney want in on the action, including a slice of the rising virtual goods and advertising revenues that social games...
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Why the Future of Social Marketing is Global
emarketer Ad spending on social networks is growing fast in the US, but even faster in the rest of the world. A new eMarketer report explores why. Full Article
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Privacy Not a Problem for Savvy Millennials
emarketer Young adults may seem addicted to social media, but they are aware of the risks as well as the rewards inherent in making their private lives public. Marketers need to know that social-savvy millennials will go to lengths to protect their privacy....
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Can Twitter Turn a Revenue Trickle into a Stream?
dans emarketer It took Twitter some time to roll out a business model that involved revenues, but with Promoted Tweets and the @earlybird account well under way, eMarketer takes a look at how effective the microblogging service's promotions have been....
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Web Most Effective Way to Reach Local Audiences Worldwide
emarketer Brand marketers have a hard time communicating a unified message to local audiences around the globe, but they agree that the most effective way to do so is through local website content. Many obstacles still prevent marketers from using social...
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Email Dominates Mobile Web Time
emarketer Social networking may be grabbing the headlines as the most time-intensive activity for web users on their PCs, but it represents only a small portion of mobile internet time. Mobile email is still the main draw. Full Article
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What Makes Social Media Trustworthy?
emarketer It's true that consumers trust social channels because they trust peer recommendation and word-of-mouth from friends and family more than traditional marketing messages. But within the social world a variety of factors contribute to make sources...
