marketing
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Case Study: Geo-Targeted Shoppers Show Strong Purchase Intent
emarketer eMarketer analyzes a mobile location-based marketing campaign from AT&T in partnership with Placecast. Opt-in participants who received geo-targeted messages, offers, rewards or coupons via mobile had high conversion rates—and satisfaction with...
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As Social Spending Rises, Which Metrics Are CMOs Focusing On?
emarketer Marketers expect higher percentages of marketing budgets to be spent on social media over the next five years. As investment in social increases, CMOs are testing more measurement tactics and metrics to determine how successful these programs...
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Age, Gender Affect Whether Consumers Will 'Like' an Ad
emarketer Facebook ads often include links to automatically "like" a brand, and younger consumers take advantage of that shortcut more often than those older than 50. Marketers can leverage this information in order to reach specific target audiences,...
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How Social Media Users Engage with Marketers on Twitter
Emarketer Twitter is continuing to evolve its advertising platform, allowing brands to interact more with consumers. But how do consumers want to use the site to talk to these companies? Few say they are on Twitter to follow brands, though attitudes toward...
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How Valuable Are Social Media Sponsorships?
Emarketer Social media sponsorships, or paying for mentions in social media, have become a more common practice, as marketers are willing to pay for mentions on platforms including blogs, videos, Facebook, Twitter and check-in services. Additionally,...
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How Social Media Marketers Can Make the Most of Monitoring Tools
Emarketer Many marketers use a mix of tools to monitor their social media efforts, but using a single campaign management suite also has benefits. Either way, using the right tools is only the first step. Marketers must be prepared to work in a collaborative...
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Western European Ecommerce Market Continues Strong Growth
Emarketer A new eMarketer report analyzes the business-to-consumer ecommerce picture in France, Germany, Italy and Spain, where there remains significant variation in consumer behavior and participation in the online marketplace. Full Article
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Retail, CPG Pour Most New Dollars into Online Ads
Emarketer US online ad spending will increase by $5.26 billion this year, eMarketer estimates, and the greatest share of new online outlays will come from retailers and consumer packaged goods marketers. The two industries will continue to account for...
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Social Media Advertisers Still Rely on Search for Budgets
e marketer While marketers often execute paid social media programs in-house, paid search agencies are the second most popular managers of these initiatives. To fund such efforts, social media budgets are still most often pulling from search budgets....
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Executives Fail to Focus on Social Media Marketing Strategy
Emarketer The majority of executives recognize the importance of having a strategy for their social media marketing efforts. However, many are reluctant to follow their own advice and make social strategy a priority. Full Article
