marketing
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les dépenses online marketing dans le monde
dans emarketer US Keeps Lead in Online Ad Spend, But Global Growth Quickens Despite gains abroad, US advertisers will remain the world's biggest spenders of online ad dollars, accounting for nearly 40% of global online ad spending through 2015. Regions...
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Worldwide Ad Market Approaches $500 Billion
dasn emarketer Worldwide advertising spending will grow 3.9% this year to just shy of $500 billion, eMarketer estimates, and the online market will account for an ever larger share of the total. By 2013, more than $100 billion will be spent on online...
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What Brand Marketers Expect from Social Media Followers
emarketer Despite all the effort to put a dollar amount on the value of brand fans, marketers may care more about several less tangible benefits they gain from fans. For many, insights and loyalty matter more than increased spending. Full Article
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Growing Mobile Ad Spending in BRIC
dans emarketer Mobile phone user populations in Brazil, Russia, India and China have stabilized, but mobile internet usage is climbing—and with it, ad spending. Ad markets in the four countries will have different growth trajectories, but all are on the...
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How Searches on Smartphones Fit in the Purchase Funnel
dans Emarketer Smartphones are a useful tool when consumers are on the go and need information. Usage patterns suggest that many smartphone searches are conducted when users are already further down the purchase funnel and more likely to take action....
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What Do TV-Social Media Multitaskers Talk About?
dans Emarketer Social media is changing the way younger consumers respond to TV shows. The type of TV show determines how and where they chat about it, but marketers must keep in mind that viewers are not always talking about the content. Full Articl...
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PPC Advertising Beyond Paid Search
emarketer Search marketers reflexively think of pay-per-click (PPC) when they think of paid search. However, research indicates marketers are branching out from search-engine-based PPC advertising, turning to ad placements on social media channels like...
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Posting Strategies that Encourage Engagement on Facebook
dans emarketer Brands know they must stay active on their Facebook page, writing posts and encouraging engagement. But there are certain tactics that increase fans' participation, including using specific words and posting at certain times. Full Arti...
Twitter teste les tweets sponsorisés géolocalisés
Journal Du Net La plate-forme de micro-blogging permettra bientôt de cibler des tweets sponsorisés par pays. Publié le 28/03/2011, 14h09 Près d'un an après le lancement de son offre publicitaire, Twitter a confirmé tester la possibilité de localiser l'affichage...
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Top Mobile Shopping Activities of US Smartphone Users
emarketer US smartphone owners are growing more comfortable using their mobile devices as shopping aids. They're using them the most to help find the nearest store locations, compare pricing and research product details. Making a purchase directly from...
