marketing
/http%3A%2F%2Fwww.emarketer.com%2Fimages%2Fchart_gifs%2F125001-126000%2F125032.gif)
Facebook's Diversification Drives Continued Growth
emarketer A new eMarketer report explores our forecasts for user growth on the world's largest social networking site and discusses the network's demographics and usage patterns. Full Article
/http%3A%2F%2Fwww.emarketer.com%2Fimages%2Fchart_gifs%2F125001-126000%2F125159.gif)
Evolution du social media dans les budgets US
How Well Is Social Media Fitting into the Marketing Mix? Social media will increasingly become a bigger part of companies' overall marketing budgets, with service companies planning the largest increases. But as social media gains traction within the...
/http%3A%2F%2Fwww.emarketer.com%2Fimages%2Fchart_gifs%2F124001-125000%2F124216.gif)
/http%3A%2F%2Fwww.emarketer.com%2Fimages%2Fchart_gifs%2F123001-124000%2F123174.gif)
The Future of Smart Mobile Devices
emarketer A new eMarketer report examines key trends in mobile device ownership and what they mean for marketers. Full Article
Deloitte annonce les principales tendances 2011 du secteur des Technologies, Médias et Télécommunications (TMT)
Sur le site de Deloitte 2011 : le début d’une nouvelle ère de choix pour les consommateurs et les entreprises Neuilly-sur-Seine, vendredi 4 février 2011 – Deloitte publie aujourd’hui son étude des prédictions mondiales du secteur des Technologies, Médias...
/http%3A%2F%2Fwww.emarketer.com%2Fimages%2Fchart_gifs%2F124001-125000%2F124602.gif)
Dramatic Difference in Approach to Social Media Metrics
emarketer With more companies participating and brands spending ever more dollars on social media marketing and advertising, the question of ROI will be more important than ever in 2011. Research suggests marketers are hoping to take an approach with...
/http%3A%2F%2Fwww.emarketer.com%2Fimages%2Fchart_gifs%2F123001-124000%2F123026.gif)
Email, Social Media to See More Marketing Dollars in 2011
emarketer Email and social media seem to go hand in hand: Marketers say they are the two areas most widely expected to receive increased funding next year, and the channels will become more integrated as email marketers adopt still more social tactics....
/http%3A%2F%2Fwww.emarketer.com%2Fimages%2Fchart_gifs%2F123001-124000%2F123019.gif)
Social Media Strategists Look Hard at ROI this Year
emarketer The question of return on investment has always plagued social media marketers, but now that serious dollars are on the table for many companies, ROI will become a must-have. Strategists are taking a hard look inward as they evaluate their programs...
/http%3A%2F%2Fwww.emarketer.com%2Fimages%2Fchart_gifs%2F124001-125000%2F124091.gif)
Website and Email Critical B2B Investments
emarketer A majority of business-to-business marketers expect a bigger budget to play with in 2011, and they are looking to spend it on tried-and-true online media—plus social. Full Article
/http%3A%2F%2Fwww.emarketer.com%2Fimages%2Fchart_gifs%2F124001-125000%2F124174.gif)
Online Communities Are a Winner for Women
emarketer Women are known for their high levels of social media activity and propensity to use online word-of-mouth to learn and share info about products and services. But targeting them on open, female-oriented communities could be more valuable than...
