Using LinkedIn for Lead Generation: 6 Lessons
Un très bon dossier sur Marketing Sherpa , dont voici un extrait :
Lesson #1. Target groups by activity level, not just size
Lesson #2. Join groups under an individual name, not a company identity
Lesson #3. Place collateral in the context of a conversation
Lesson #4. Response rate is highly variable
Lesson #5. Create social media-specific landing pages
Lesson #6. Quality can be an issue with leads from LinkedIn
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Lesson #1. Target groups by activity level, not just size
Lesson #2. Join groups under an individual name, not a company identity
Lesson #3. Place collateral in the context of a conversation
Lesson #4. Response rate is highly variable
Lesson #5. Create social media-specific landing pages
Lesson #6. Quality can be an issue with leads from LinkedIn
pour avoir l'article complet, cliquez ICI
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