Top articles
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refonte du site Viadeo
dans quelques jours, un nouveau design... et un nouveau logo !
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Why You Need a Strategy for Social Media
As the sophistication of social media marketing increases, improvised approaches become less appropriate. eMarketer looks at how companies can manage their efforts to achieve a variety of goals. Full Article
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1 million de Français sur Twitter
Dans silicon.fr Par Christophe Lagane Selon un sondage Ifop pour l'Atelier BNP-Paribas, Twitter est aujourd'hui une marque populaire auprès de 60 % des Français.
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marketing tactics in november 2009
Integrating E-Mail and Social Media E-mail and social media are the top areas marketers expect to increase next year, and putting the two together is a growing trend. Full Article
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l'emailing n'est pas mort
emarketer The death of e-mail is often predicted, especially amid the rise of social networking. But users still widely prefer e-mail for communication, and text messaging may be e-mail's greater rival. Full Article
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utilisation de Twitter (US)
Why People Use Twitter Information on why people use the microblogging service, how they found it and who they connect with. Full Article
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For Veteran Social Marketers, Twitter Is Tops
emarketer Facebook is the top social site for marketers just getting started in the space, but as they gain knowledge and improve techniques the social marketing mix changes. Full Article
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Social Media and Brand Reputation Strategy
Social Media and Brand Reputation Strategy Many companies worry about the possibility of a tarnished brand, with consumers able to broadcast negative comments far and wide. What are they doing about it? Full Article
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What Social Followers Want
dans emarketer Marketers are looking for consumers to friend and follow their brand to build buzz and gain earned-media exposure. What do consumers expect in return? Full Article
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Multichannel Retailers Upgrade, but Not to Mobile
emarketer Online retailers are planning site redesigns to incorporate trends such as video, user-generated content and social media, but four in five have no mobile presence. Full Article
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l'évolution de Twitter
Business Insider Follow the Chart Of The Day on Twitter: @chartoftheday
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prix d'un lead (USA)
The Price of a Marketing Lead Lead generation is a top concern for marketers, and pay-for-performance advertising helps measurability. How much are marketers paying for leads, and what are they doing to engage them? Full Article
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Google Instant : quel impact sur votre référencement ?
Indexel Par Alain Bastide le 15/09/2010 - indexel.net L'affichage instantané des résultats va modifier les habitudes de recherche des internautes qui vont y associer de plus en plus de mots clés, remettant en cause les stratégies de référencement actuelles....
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Maintaining Engagement on Large Facebook Pages
dans Emarketer Some research has found that as brands accumulate more "likes" on their Facebook page, their fans become less engaged on average. But not all large Facebook pages suffer the same fate. Full Article
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Consumers Take to Shopping by Smartphone
dans emarketer Shopping-related research and m-commerce purchases are heating up among users of advanced handheld devices. Full Article
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Bad Campaign Worse than None at All
dans emarketer Poor online ad campaigns don't just fail to get a message across—they may negatively impact your brand. Full Article
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Les français téléphonent plus souvent...
How We Use Mobile Phones Many mobile subscribers say they would be lost without their handsets. But what do users actually do with them? Full Article
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What Is the Future of Social Media?
eMarketer looks at how the fast-changing channel is set to evolve over the next several years, and what that means for marketers. Full Article
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les réseaux sociaux, media de réussite
Social Media Marketers Declare Success The fastest-growing US companies have adopted social media marketing in droves, and seem pleased with the results. Full Article
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Sondage sur les Réseaux Sociaux Pro
participez au sondage de la semaine ICI et donnez moi votre retour ! à ce jour, voici les résultats que j'obtiens : Nombre d'heures accordées aux réseaux sociaux à des fins professionnelles êtes vous comme moi dans les 12 %....???
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Low CPMs Stall Social Network Ad Spend
Dans emarketer Social networks are getting more and more display ad dollars, but the spending is still not in line with the share of impressions on the sites. Full Article
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Facebook, Social Networks Get Greater Share of Online Ad Spend
Emarketer A new eMarketer report outlines forecasts for social network ad revenues in the US and around the world, and analyzes marketers' plans for paid media on the sites. Full Article
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Leveraging Best Practices for Social Media
emarketer Marketers fall on a spectrum in their engagement with social media, with leaders, followers and others in between. Different strategies to integrate and participate in social media can help achieve a brand's goals, from word-of-mouth marketing...
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Majority of Top Media Destinations Are Social
Emarketer Among active Web users, most daily media activities are social, and peer advice in a variety of venues is a critical source of information and advice for purchase decisions. Full Article
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Demand for Mobile Financial Services Grows
The majority of smartphone users bank online and want more advanced mobile offerings. Full Article
