Top articles
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tendances pour 2010 : RSP
eMarketer Weighs In on 2010 Trends: Social Media & Paid Content eMarketer's analysts take a look at what's ahead for social media and paid content models. Part III of IV. Full Article
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One-Third of Twitter Users Talk Brands
emarketer Some consumers show interest in discussing and interacting with brands on social sites like Twitter and Facebook. But research shows little change since six months ago in users' likelihood to participate in these activities. Full Article
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la pub en février en France
French Online Advertising Posts Modest Growth As in much of the rest of the world, the French online channel continues to draw advertising euros from traditional media, such as television and magazines. Full Article
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What Consumers Look for in New Tech
dans emarketer Americans have become more comfortable with technology and report it has improved their lives—but it's not perfect. Full Article
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Online Job Searches Get a Raise
Dans emarketer As unemployment rises, more people look for work, and online job searches and traffic to job sites grow. Full Article
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Quel avenir pour la presse ?
Stopping the Presses? Already facing reader and advertising revenue losses to diverse online sources, a number of papers in the US and Canada were delivered a knockout blow by the economic slowdown last year. Full Article
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le networking : 3ème activité web en Angleterre
selon une étude du European Interactive Advertising Association :
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centres d'intérets des différentes solutions informatiques
A voir sur leGuide informatique
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Social Initiatives: B2B vs. B2C
Dans e-marketer Business-to-business companies have different goals, different success metrics and different usage from other social media marketers. Full Article
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revision des budgets online aux US
Factors Behind eMarketer's Revised Online Ad Forecast Senior analyst David Hallerman explains the reasons for eMarketer's online ad spending projections and which formats will be doing best in coming years. Full Article
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Decreased Media Usage Hurts Ad Market
emarketer Americans not only spent less during the recession but they also consumed less media overall. Mobile was the only channel to gain attention. Full Article
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Social Media No. 1 Emerging Channel for Lead Gen
emarketer Lead generation is a top priority for technology marketers coming out of the recession, and they've discovered that social media is emerging as a major channel for prospecting and identifying leads. Full Article
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branding dans la bloggosphere
Bloggers and (Personal) Brand-Building Seven in 10 bloggers post about brands in some way. But many are talking up their own brands in addition to reviewing other companies and products. Full Article
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Classement des 200+ premières sociétés mondiales des TIC selon Forbes
Toute l'analyse sur ITRManager Les 201 sociétés du secteur des TIC
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Generations Divided on Workplace Social Nets
Sur emarketer Having grown up with the Web, younger workers are more comfortable using different Internet media in the workplace—especially social media. Full Article
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Facebook Dominates Social Content-Sharing
Dans emarketer Users of social sharing widgets tend to broadcast information over the Web's biggest social site, especially when it comes to entertaining content. Full Article
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près de 41 millions d'internautes en France en 2013
sur emarketer Online Branding with a French Flair A new eMarketer report analyzes how the country's infatuation with brands is reflected in ingenious digital strategies. Full Article
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commetn augmenter les echanges ?
What's the Best Way to Improve Conversions? A substantial number of companies are dissatisfied with their conversion rates. Find out what they are doing to change that. Full Article
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changements dans les depenses marketing online
Why Now Is Not a Good Time to Slash Your Market Research Budget Geoff Ramsey, eMarketer CEO, recommends a few things marketers should and shouldn't do to make it through the recession, based on findings and surveys from a number of leading sources. Full...
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emailing pour réseaux sociaux
emarketer : Using Email Marketing to Boost Social Presence As social integration with email marketing increases, marketers' No. 1 priority is to drive recipients to Facebook, Twitter and other social sites—ahead of enabling them to actually share content...
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The Influence of Mobile on Social Marketing's Future
Emarketer Mobile is becoming a more important part of social media for consumers as they acquire more advanced handsets and mobile web penetration increases. Marketers similarly see advances in the mobile social realm helping their brand's efforts. Full...
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Reaching Affluents on Social Nets
Dans emarketer Wealthy consumers who head to social sites to connect with friends may be more aloof when it comes to brands, but there is still a place for luxury social marketing. Full Article
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Social Network Spending Shifts
Dans emarketer A new eMarketer report analyzes the changing landscape in social network ad spending in the US and worldwide. Full Article
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Online Ads Spur Increasing Consumer Action
emarketer US Internet users are more likely than a year ago to take action based on a variety of online ad formats. Brand-related articles have the greatest appeal, especially among key demographic groups. Full Article
