Articles populaires – Networkings

dépenses marketing sur les RS aux US

18 décembre 2008 ( #marketing )

Social Networks: Millions of Users, Not So Many Marketers Why can't marketers crack the code of social network advertising? Full Article

How the Old, the Young and Everyone in Between Uses Social Networks

30 juillet 2009 ( #networkings )

dans emarketer Although the generations join social media sites for much the same reasons, they tend to favor different networks and use them in different ways. Full Article

orientations Social Media Marketing US

29 septembre 2009 ( #networkings )

Hopes and Fears of Social Media Marketing Online retailers are committing to social marketing tools, looking to drive sales and customer engagement. But they remain afraid in the face of new technologies. Full Article

Online Helps Marketers Do More with Less

25 septembre 2009 ( #marketing )

In this economy, most marketers are expected to drive even more sales than before with reduced budgets. They're turning to digital media to help them do it. Full Article

activité des internautes sur les réseaux sociaux aux US

01 octobre 2009 ( #networkings )

Social Site Users Depend on Their Networks Social networking is one of the most important activities of US social media users, and users have come to rely on their networks greatly when making decisions. Full Article

Does Social Media Make Taking Time Off Harder?

28 mai 2010 ( #networkings )

Emarketer In a highly mobile workforce, many employees feel compelled to keep connected on vacation. Social media is another way to be "always on," though employees are split on the benefits social has for their productivity. Full Article

Geolocation Grows Despite Privacy Concerns

02 août 2010 ( #marketing )

emarketer Check-in services like foursquare are still relatively small players, but two in five mobile users take advantage of geolocation features on their device. Worries about privacy and safety abound, but the cool—and usefulness—factor seems to win...

Social Gaming Market Begins to Mature

02 août 2010 ( #marketing )

emarketer Growth in social gaming has been explosive, with revenues to operators going from almost nothing in 2008 to $639 million in 2009. Increases are set to moderate but continue steadily through 2014. Full Article

Boosting the Power of Marketers' Tweets

04 août 2010 ( #marketing )

emarketer Marketers make up a small minority of Twitter users, and the proportion of tweets that mention brands may be dropping as the microblogging service grows. How can marketers increase their reach and effectiveness on the channel? Full Article

Facebook Usage Still Rising in Europe, but UK Growth Slows

25 août 2010 ( #networkings )

dans emarketer The social networking giant is gaining popularity in many countries around the world, including in Europe. But user growth in the UK may be stagnating. Full Article

Tendances IT 2011 selon IDC

05 janvier 2011 ( #high tech )

Dans ITRManager Cloud computing, mobilité et réseaux sociaux seront omniprésents en 2011 on le sait. Mais le cabinet IDC va un peu plus loin dans les prévisions en donnant quelques chiffres supplémentaires permettant d’appréhender l’importance de ces...

pourquoi surfer ?

17 juillet 2009 ( #marketing )

sur emarketer Why People Go Online Men and women go on the Internet for slightly different reasons—and to do different things. Full Article

French Online More than Other Europeans

06 février 2009 ( #marketing )

Dans emarketer Karin von Abrams, Senior Analyst French Internet use is growing and consumers in France are more likely than other Europeans to be online every day. Full Article

E-Mail Performance Steady

31 janvier 2009 ( #marketing )

Emarketer Consumers are still reading marketing e-mails, and still clicking on them. That steady performance is driving an equally steady rise in e-mail ad spending. Full Article

Advertising on UK Social Networks

08 janvier 2009 ( #marketing )

Dans emarketer... Total social network usage and advertising are still rising in the UK. Yet, as in the US, social networks are struggling with ad sales. What does this mean for social network ad spending in 2009? Full Article

Etude IDC : Le marché de l’ERP et des logiciels de gestion en France, 2007-2012

03 mai 2008 ( #high tech )

Toute la newsletter de IDC ICI

taux d'ouverture des emails dans le monde en 2007

19 mars 2008 ( #marketing )

Il faut personnaliser totalement les e-mails, partiellement n'a pas de ROI significatif selon les résultats suivants :

Classement des 100 premiers éditeurs français

03 novembre 2009 ( #high tech )

Pour voir le dossier complet : c'est ICI

marketing et social network

31 août 2009 ( #networkings )

Social Network Marketing Expands Sphere A new eMarketer report analyzes the full range of possibilities for social network marketing. Branding has been a key focus, but marketers need not neglect direct marketing, lead generation or even e-commerce. Full...

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