Top articles
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Twitter depasse les estimations
US Twitter Usage Surpasses Earlier Estimates eMarketer has released an updated forecast of US adult Twitter users through 2010. Full Article
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les obstacles de la TV sur mobile
Mobile TV Faces Obstacles Many mobile users are enthusiastic about the idea of watching TV on their cellphone. But they're not quite as excited about paying for that ability. Full Article
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les femmes US sont-elles influencées par les réseaux ?
Are Women Really Ignoring Social Network Marketing? Female Internet users have become a major target for social media marketers. Research is mixed on the results of those efforts. Full Article
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Paid Social Network Opportunities—Alive and Well
Dans Emarketer A new eMarketer report explores the ways social networks can make money in addition to advertising. Full Article
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de plus en plus de jeunes tweet
Young People Tweeting More and More A common refrain used to be that young people don't tweet. But in fact they are increasingly using status updating services. Full Article
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Monetizing Mobile Content
Dans emarketer In the coming years, demand will surge for mobile content. A new eMarketer report examines the possibilities for paid mobile content models. Full Article
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Mobile Plus Social Equals Opportunity
A new eMarketer report analyzes the mobile social networking landscape, where two emerging channels meet. Full Article
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en France aussi le Web devient le premier media !
Web Users in France Trust Internet Most The Internet is the top medium in France when it comes to trust and conveying information, beating out TV and print. It's also a major driver of desire to purchase. Full Article
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Seven Predictions for 2010 from eMarketer's CEO
eMarketer co-founder and CEO Geoff Ramsey shares his thoughts on how advertising and media will change next year and beyond. Full Article
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Using Social Media Strategically
dans e-marketer As social media becomes more integrated in marketing plans, the shift toward more strategic thinking is under way. Full Article
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How Can Social Media Help Small Biz?
emarketer A look at which social networks provide the biggest benefit and what small businesses can use them for effectively. Full Article
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Les réseaux sociaux au centre des interrogations des professionnels de sécurité
Dans silicon.fr Par Olivier Robillart Face à la multiplication des attaques ou vols de mots de passe sur Twitter et Facebook, les spécialistes de la sécurité s'interrogent sur la portée actuelle et future de telles menaces.
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etude IFOP sur les reseaux sociaux
le top ten : Facebook Copains d'avant MySpace Skyrock Windows live Twitter Trombi Flickr Viadeo Hi5 leur evolution, leur répartition par age, par CSP... tout est la
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Engagement on Social Networks Top Priority for Marketers
Dans emarketer Digital marketers are focusing on engagement metrics as they make social networks and apps a top concern in 2010. Full Article
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Leads for Less with Social Media
Inbound marketing efforts that pull in customers, rather than push out messages, prove more cost-effective for lead generation. Full Article
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Le CeBIT, numéro 1 des salons IT, fait le pari de la reprise
Dans Silicon.fr Par Pierre Mangin Numéro 1 mondial des salons IT, le CeBIT de Hanovre ouvre ses portes avec l'espoir de la reprise économique plus de 800.000 visiteurs - : le nombre d'exposants dépasse les 4.000, le pays "invité d'honneur" étant cette...
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HR Pros Positive About Social Tools
Dans emarketer While employees may worry that social media activities could complicate their work-life balance, HR professionals see social networks as such a boon that they spend more time in social channels than reading editorial content. Full Arti...
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How Affluents Use Mobile for Shopping and Buying
emarketer Affluent mobile users—and the ultrawealthy—have unique multichannel shopping habits and concerns, and could point the way to the future of mobile commerce. Full Article
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un nouveau Réseau Social : linkstoxx
Un autre réseau qui rémunère l'activité de ses membres : un modèle économique émergeant ? Pour vous inscrire : http://www.linkstoxx.com/invite-accept.php?profile_id=334
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Marketers Slow to Integrate Mobile Tactics
emarketer Mobile is a convenient and intimate channel for communicating with consumers, but many marketers are unsure of how important an integrated mobile strategy is for their company. Social efforts are further along. Full Article
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Marketing, Not Ads, Fuels Social Spending Growth
Dans emarketer Social network ad spending will continue to rise in the coming years, but at a snail's pace compared with spending on non-advertising marketing activities on social sites. Full Article
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Social Media Marketing Brings New Revenues, Customers
Emarketer As companies around the world increase their use of social media marketing, the channel is proving its worth. Many are seeing increases in customer acquisition through social media, and those taking advantage of the space are also growing their...
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Rendez-vous le 30/03/2007 !!!!
Soirée Xing le 30/03/2007 au Cab (paris 2) : si vous n'êtes pas encore membre le lien est ICI ! et pour vous inscrire à la soirée, c'est LA ! J'espère vous rencontrer à cette occasion. Je serais biensur là en tant que co-organisatrice avec Yann Mauch...
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Depenses IT de la distribution en 2007
Après un retard observé ces dernières années : le secteur de la DIstribution va devoir rattraper sa perte de vitesse dans l'optimisation de ses SI : un secteur porteur donc, notamment pour les éditeurs.
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55% of Online Video Viewers OK with Web Ads
emarketer More Americans of all ages are spending increasing amounts of time watching video online, both short and long form. The majority say ads are OK, with young people the most accepting. Full Article
