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Maintaining Engagement on Large Facebook Pages

4 Août 2011 , Rédigé par Sandrine Publié dans #networkings

dans Emarketer Some research has found that as brands accumulate more "likes" on their Facebook page, their fans become less engaged on average. But not all large Facebook pages suffer the same fate. Full Article

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Google+ : présentation en images du nouveau service de Google

4 Juillet 2011 , Rédigé par Sandrine Publié dans #networkings

Technologie - Agrégation de contenus sur des centres d’intérêt définis, partage de vidéos et de photos, salon de discussion en vidéo, applications Android pour chatter ou exporter automatiquement sur Google+ des photos depuis son smartphone… Découverte...

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Social Network Comments Fuel Offline Behavior

4 Juillet 2011 , Rédigé par Sandrine Publié dans #networkings

emarketer As Facebook users become more engaged with the site, posting status updates and commenting on friends' posts, they are being influenced by what they see. And when it comes to posts about brands or products, more than half of US social network...

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Mobile Social Networking Continues Strong Growth

20 Juin 2011 , Rédigé par Sandrine Publié dans #networkings

emarketer Social networking activities have frequently turned up among the top habits of mobile users, especially those with smartphones. Participation in the category is still growing quickly, and smartphone uptake may also be accelerating, suggesting...

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Twitter Users Want Businesses to Answer Them

14 Juin 2011 , Rédigé par Sandrine Publié dans #networkings

dasn emarketer Twitter is often used as a forum for people to ask questions of their followers or to those they follow, and to the Twitterverse at large. Most users say they wish companies, in particular, answered their questions, and would be more inclined...

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Twitter se développe mais a du mal a prendre...

10 Juin 2011 , Rédigé par Sandrine Publié dans #networkings

Twitter's Awareness vs. Usage Problem Twitter usage in the US is gaining, but slowly. Now 4 years old, the service still has a major disconnect between a highly successful media presence that has built awareness almost to saturation and actual usage,...

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Mobile vs. Social: The Status of Marketing Integration

13 Mai 2011 , Rédigé par Sandrine Publié dans #networkings

Dans emarketer Marketers are taking up mobile and social as key parts of their digital campaigns, but in both cases efforts remain siloed. Email has been most successfully integrated with mobile and social, but other tactics remain behind. Full Artic...

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Can Brands Maintain Engagement on Facebook?

9 Mai 2011 , Rédigé par Sandrine Publié dans #networkings

emarketer “Likes” can go down as fan bases increase Growing a base of Facebook fans is often a major objective for social media marketers. Whether through special offers available only to fans, the promise of exclusive content or simply through a compelling...

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Social Media Marketing in Mobile-Oriented Countries

3 Mai 2011 , Rédigé par Sandrine Publié dans #networkings

Dans emarketer Indonesia has more Facebook users than any country outside of the US. But with most web users there signed in via mobile rather than PC, how are marketers targeting them? Full Article

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Facebook Becomes Top Choice for Social Sign-In

2 Mai 2011 , Rédigé par Sandrine Publié dans #networkings

emarketer Using a pre-existing social network identity is a popular way for consumers to share content online, and helps marketers with targeting, content sharing and consumer engagement. Facebook is the preferred option for social sign-in, which will...

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