marketing
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Leveraging Best Practices for Social Media
emarketer Marketers fall on a spectrum in their engagement with social media, with leaders, followers and others in between. Different strategies to integrate and participate in social media can help achieve a brand's goals, from word-of-mouth marketing...
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Does Social Media Marketing Make Sense for the Smallest Businesses?
Emarketer Even though social media activities have become the norm for online Americans, many small-business owners are still worried their customers can't be found on sites like Facebook. Full Article
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More Time Spent on Social Media than Email Worldwide
emarketer Social activities are on the rise globally, with more internet users staying in contact with more people through the channel. And while it's not as common a daily activity as email, it does take up more time each week. Full Article
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What Is Holding Back Social Media Investment?
EMARKETER Social media may be top of mind for many marketers, but it still tends to fall toward the bottom of budgets. Nearly half of brands claim the jury is still out on its value, and marketing integration remains a stumbling block. Full Article
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Google Mobile Ads introduit les publicités « hyperlocalisées »
Ecouter l'article Lien vers le fichier à télécharger Comment ça marche ? Téléchargez l'article au format MP3 Tous les articles en version audio par la rédaction , businessMOBILE.fr. Business - Cette fonction permet de délivrer des publicités liées à une...
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Salesforce s'offre Activa Live, spécialiste du Chat en mode cloud
ZDNet France. Technologie - Activa Live propose un service cloud de messagerie instantanée dédiée au support client. Salesforce.com va enrichir ses outils de CRM d'un nouveau service grâce au rachat d'Activa Live. Cette dernière commercialise Activa Live...
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après l'internationalisation, le local !
Emarketer Strong Growth for Local Online Advertising Local ad spending is making a rebound this year, growing slowly despite predictions of further declines. Online growth will be much steeper, with spending up about 30%. Full Article
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Social Media Working Better for Retention Than Acquisition
emarketer Campaigns to acquire new customers have not taken off Social media marketing has been around for several years, and as marketers begin to converge on best practices and use the channel in more uniform ways, it is emerging that their top goals...
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Google Instant : quel impact sur votre référencement ?
Indexel Par Alain Bastide le 15/09/2010 - indexel.net L'affichage instantané des résultats va modifier les habitudes de recherche des internautes qui vont y associer de plus en plus de mots clés, remettant en cause les stratégies de référencement actuelles....
