marketing
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Virtual Event Attendees Look for Information over Networking
dans Emarketer The traditional conference-goer aims to return to the office with a handful of new contacts collected at lunches, cocktail hours and in the exhibit hall. Virtual attendees, however, are more inclined to stuff their briefcases with content...
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Marketers Look to Boost Lead Gen, Customer Targeting
Dans emarketer This year, marketing executives are looking to increase the effectiveness of their marketing initiatives primarily through lead generation and client segmentation—surely with the intent to up customer lifetime value and drive incremental...
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Twitter Ad Platform Evolves Quickly
Emarketer A new eMarketer report analyzes the evolution of Twitter's ad offerings and how four marketers are using its Promoted Tweets, Trends and Accounts to give a boost to their social media efforts. Full Article
comScore Releases Overview of European Internet Usage for May 2011
comScore Releases Overview of European Internet Usage for May 2011 Spotlight on France Reveals Seasonal Growth in Tax, Car Rental, and Flowers Web Properties London, UK, July 6, 2011 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world,...
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Social Media Marketing Brings New Revenues, Customers
Emarketer As companies around the world increase their use of social media marketing, the channel is proving its worth. Many are seeing increases in customer acquisition through social media, and those taking advantage of the space are also growing their...
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Social Media Brings New Engagement to TV
Emarketer A new eMarketer report investigates how the TV industry is using social media to boost viewership and engagement with programming. Full Article
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Mobile Activities Rival PC for Smartphone Owners
Emarketer Around the world, smartphone owners are checking the web almost as frequently via mobile as they are via desktop PC, and they are pursuing the same content activities on both devices. Online video viewing and social networking are both now common...
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Luring B2B Sales Leads With Content Marketing
Emarketer This year, while B2C marketers look to refine their client retention strategy, their B2B counterparts will focus their sights on lead generation. Research indicates lead gen marketers are using educational content like white papers, webinars...
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Companies Integrating Marketing Efforts, Questioning Effectiveness
emarketer These days, companies have more marketing channels to choose from than ever before. As options increase, so too does the need for companies to unify messaging and measurement across channels. The majority of companies currently align marketing...
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Facebook Display Revenues to Nearly Double This Year
Facebook Display Revenues to Nearly Double This Year Facebook has quickly risen to become one of the biggest players in the US online ad market and by the end of this year will push past Yahoo! to become the top display ad-selling company in the country....
