marketing
une excellente etude sur les investissements web
http://www.eiaa.net/ftp/casestudiesppt/EIAA_Marketers_Internet_Ad_Barometer_2008.pdf
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dépenses marketing sur les RS aux US
Social Networks: Millions of Users, Not So Many Marketers Why can't marketers crack the code of social network advertising? Full Article
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prévisions emarketing 2009 selon emarketer
eMarketer's Predictions for 2009 eMarketer's analysts take a look at what's ahead for online advertising, demographic trends, retail e-commerce and more. Full Article
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La distribution indirecte s'est montrée plus dynamique que la distribution directe en 2007
Dans Distributique par Didier Barathon IDC France propose une nouvelle édition de son étude sur la distribution indirecte. Les Var, les logiciels, le modèle saas sont les trois éléments clés de la dynamique de l'indirect. Distributique.fr : Quel est le...
Depenses dans les RS aux USA
US Social Network Ad Spending Growth Lowered Although consumers love social networking, the current economic reality has made advertisers more conservative. Accordingly, eMarketer has lowered its estimate of future US social network ad spending through...
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Qui est conseillé comment aux US avant un achat ?
E-Mail Effective with Boomers Almost all baby boomers share product information with friends. Given a choice, boomers prefer e-mail over other digital channels. Together, these two facts are good news for e-mail marketers targeting boomers. Full Arti...
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Evolution des dépenses pub US sur les RS
Social Networkers Aren't There for Ads Monetizing social networks was challenging enough before the economic news got so gloomy—it will get even harder now. Full Article
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Activiés web selon les générations aux US
Generation X Marks a Sweet Spot Marketers can target the Generation X demographic by reaching out to them while they are comparison shopping, researching products or social networking. Full Article
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impact des reseaux sociaux en budget marketing US
Learning to Work with Social Networks Marketers recognize that social networks are becoming more important to their plans, but have few guidelines about what works best. How will campaigners make the most of MySpace, Facebook and their ilk? Full Arti...
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Quels moyens pour inciter a l'achat en ligne ?
Millennials' Tech Affects Work, Shopping Having used the Internet and mobile phones all their lives has made young adults very particular about their technology needs. Constant Web collaboration and product rating has also affected how they approach online...
