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Articles avec #marketing tag

Mobile Brings New Opportunities for Local Retailers

14 Novembre 2011 , Rédigé par Sandrine Publié dans #marketing

Emarketer A new eMarketer report explores the attitudes and behaviors of consumers about offline shopping in local stores—shopping that's often assisted by online research. With smartphone and mobile internet access increasing, much of that research is...

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Facebook Usage Beats TV During Work Hours

26 Octobre 2011 , Rédigé par Sandrine Publié dans #marketing

Emarketer Facebook is wildly popular, and it's no secret many users log in from their desks at work. More consumers 47 and younger sign on to Facebook than tune in to TV between 9am and 5pm, though boomers still watch TV more during business hours. Full...

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Mobile Ad Effectiveness Helps Drive Investment

25 Octobre 2011 , Rédigé par Sandrine Publié dans #marketing

Emarketer Several studies have shown that mobile ads have better direct-response metrics than typical display ads viewed on a desktop PC. Research suggests brand metrics are also getting a boost from mobile—but is it one that will wear off over time?...

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Content Marketing Key to B2B Sales Funnel

18 Octobre 2011 , Rédigé par Sandrine Publié dans #marketing

Emarketer OCTOBER 18, 2011 Lead generation, nurture both benefit from content marketing With the average cost per lead increasing and marketers competing for buyer attention, traditional lead generation tactics are no longer enough. Business-to-business...

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The Demographics of Social Gamers, at Home and On the Go

14 Octobre 2011 , Rédigé par Sandrine Publié dans #marketing

emarketer Social gaming has taken off, and eMarketer estimates more than 60 million US consumers will play such games this year. Who is playing, how does the overall social game audience differ from the mobile social audience, and how much are gamers...

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Social Media Presence More Important Than Social Media Ads

14 Octobre 2011 , Rédigé par Sandrine Publié dans #marketing

emarketer Marketers turn to social media to increase branding and word-of-mouth, and about half of social media budgets are used to keep fans engaged rather than acquire new ones. Yet marketers still have concerns about running a brand page on social...

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Mobile Shines Amid Rising Digital Ad Spending

13 Octobre 2011 , Rédigé par Sandrine Publié dans #marketing

Emarketer The second annual edition of eMarketer's "Global Media Intelligence Report" highlights how the economy has continued to affect the media and marketing landscape around the globe, and how mobile will be a bright spot of growth in many emerging...

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Company Websites Top Source of B2B Leads

10 Octobre 2011 , Rédigé par Sandrine Publié dans #marketing

emarkter The company website is a top lead source for B2Bs. Though many benchmark website lead gen effectiveness on the quality of leads, the majority of marketers fail to track key site metrics that help them to better determine such quality.Full Ar...

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dépenses pub online 2010/2011 aux USA

2 Octobre 2011 , Rédigé par Sandrine Publié dans #marketing

Healthy H1 2011 Gains Put US Online Ad Spending on Track for Record Year As the US wrestles with a troubled economy, the online advertising industry is enjoying considerable revenue growth. Search and display recorded double-digit revenue gains from H1...

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B2B Buyers Research Purchases on Multiple Screens

27 Septembre 2011 , Rédigé par Sandrine Publié dans #marketing

Emarketer B2B purchases—particularly those for high-cost items such as technology solutions and industrial supplies—require careful research and consideration. Most often, buyers go online to gather information and seek peer advice. But they are also...

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