marketing
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Engagement on Social Networks Top Priority for Marketers
Dans emarketer Digital marketers are focusing on engagement metrics as they make social networks and apps a top concern in 2010. Full Article
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What Social Followers Want
dans emarketer Marketers are looking for consumers to friend and follow their brand to build buzz and gain earned-media exposure. What do consumers expect in return? Full Article
3ème édition de l’Observatoire de l’e-pub
Par le Syndicat des Régies Internet et Capgemini Consulting, en partenariat avec l’UDECAM Le marché français de la communication publicitaire online atteint 2,11 milliards d’euros de chiffres d’affaires nets en 2009, une progression de 6% par rapport...
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Nexus One, plus de buzz que de révolution
l'Expansion Raphaële Karayan Reuters / Robert Galbraith Google a dévoilé mardi 5 janvier 2010 son téléphone portable multifonctions, le Nexus One, qui sera fabriqué par le constructeur taïwanais HTC. Le lancement du smartphone de Google confirme sa stratégie...
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Consumers Take to Shopping by Smartphone
dans emarketer Shopping-related research and m-commerce purchases are heating up among users of advanced handheld devices. Full Article
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Harnessing Active Brand Advocates
dans emarketer With marketers recognizing the importance of earned media and brand evangelism, how ready are consumers to spread the word about products? Full Article
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Marketing, Not Ads, Fuels Social Spending Growth
Dans emarketer Social network ad spending will continue to rise in the coming years, but at a snail's pace compared with spending on non-advertising marketing activities on social sites. Full Article
Gartner croque Burton Group un mois après avoir avalé AMR Research
LMI - par Olivier Rafal Gartner a découvert qu'il existait une forme de vie en-dehors des CIO. La cabinet d'analystes a donc choisi de racheter un confrère s'adressant aux informaticiens d'en bas, Burton Group, qui compte une quarantaine d'analystes....
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What's Working for Social Media Marketers?
What's Working for Social Media Marketers? The most common social media tactics may not be the most effective ones. Full Article
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Social Media and Brand Reputation Strategy
Social Media and Brand Reputation Strategy Many companies worry about the possibility of a tarnished brand, with consumers able to broadcast negative comments far and wide. What are they doing about it? Full Article
