marketing
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How Social Media Can Work Across Multiple Parts of Your Business
dans emarketer Posted By: Paul Verna If you accept that your company needs to be involved in social media—as most marketers do—then it’s important to figure out where social media fits within your organization. Tempting as it might be to compartmentalize...
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Making the Most of Earned Media
eMarketer looks at how marketers can try to harness and direct the valuable messages of their brand advocates—and what to do when those messages turn negative. Full Article
publicité intéractive sur mobile
Dans CBNews par Fatima Hazene Orange lance des services de publicité interactive sur mobile Orange lancera courant 2010 de la publicité interactive via SMS et MMS dans tous les pays européens où le groupe est présent. Après le lancement d'offres financées...
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Demand for Mobile Financial Services Grows
The majority of smartphone users bank online and want more advanced mobile offerings. Full Article
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Médiamétrie mesurera bientôt l'audience de l'Internet mobile
Dazns Neteco Publié par Alexandre Laurent Dès le mois d'octobre prochain, les éditeurs de sites Web en version mobile devraient pouvoir intégrer à leurs dossiers de presse des chiffres certifiés par un tiers de cette audience spécifique, qu'ils ne peuvent...
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Why You Need a Strategy for Social Media
As the sophistication of social media marketing increases, improvised approaches become less appropriate. eMarketer looks at how companies can manage their efforts to achieve a variety of goals. Full Article
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Measuring Return on Social Investment
eMarketer looks at the state of social marketing ROI and what marketers can do to tie efforts to business value. Full Article
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Marketers Look to Learn from Loyalty
Dans emarketer Customer loyalty programs can bring big rewards for marketers, but only if members stay happy and marketers use their insights. Full Article
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What Consumers Look for in New Tech
dans emarketer Americans have become more comfortable with technology and report it has improved their lives—but it's not perfect. Full Article
E-Marketing Awards : IRM Agency grande gagnante du palmarès 2010
Dans IT Expresso Forum E-Marketing : la liste des "meilleures innovations dans le domaine du marketing numérique". IRM Agency (conseils en marketing interactif) remporte l'Award d'Or, EURO RSCG décroche le prix Création (attribué par les internautes)...
