marketing
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B2B and B2C E-Mail Tactics
Emarketer Business-to-business and business-to-consumer marketers share many of the same goals and find a lot of the same tactics effective, such as finding the right time to send messages. But there are major differences. Full Article
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l'emailing n'est pas mort
emarketer The death of e-mail is often predicted, especially amid the rise of social networking. But users still widely prefer e-mail for communication, and text messaging may be e-mail's greater rival. Full Article
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Le Top 10 des tendances du marketing en 2010
Usine Nouvelle Georges Anidjar - Directeur Général EMEA Unica Une étude Unica-Salloway & Associates montre que le marketing online prend de l'ampleur. Les responsables marketing interrogés ont dressé les 10 grandes priorités de l'année dans les entreprises...
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Online Ads Spur Increasing Consumer Action
emarketer US Internet users are more likely than a year ago to take action based on a variety of online ad formats. Brand-related articles have the greatest appeal, especially among key demographic groups. Full Article
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Retail E-Commerce Resumes Double-Digit Growth
A new eMarketer report forecasts a return to robust growth in the US retail e-commerce market after two years of subpar gains. Full Article de mon point de vue.. je pense que l'on peut rajouter quelques points sur la courbe... et vous ? vous en pensez...
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L'économie française a rebondi au dernier trimestre 2009
L'Usine Nouvelle par Yann Le Houelleur © PSD Graphics L’Insee a confirmé une hausse de 0,6% du PIB au 4ème trimestre. Ce qui porte le PIB pour 2009 à 2,2 %. Selon l’institut, la croissance au premier trimestre 2010 serait molle : + 0,2 %. L’économie française...
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L'Europe du e-commerce n'est pas faite
L'Usine Nouvelle par Sibylle Lhopiteau Les Européens consomment de plus en plus sur Internet mais... chacun dans leur pays ! Pour modifier ces comportements d'achat qui vont à l'inverse du marché unique, Bruxelles a décidé de prendre des mesures pour...
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North American Search Market Heats Up
emarketer Search marketing budgets are set to gain momentum, but for both paid search and SEO, marketers are challenged to determine ROI. Full Article
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Social Sites Lure Users Around the Clock
dans emarketer With nearly one-half of users checking Facebook or Twitter after bedtime or first thing in the morning, social media has become a vital part of the day. Full Article
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Reaching Affluents on Social Nets
Dans emarketer Wealthy consumers who head to social sites to connect with friends may be more aloof when it comes to brands, but there is still a place for luxury social marketing. Full Article
