marketing - Networkings

Is B2B on Board with Social?

20 Mai 2010 , Rédigé par Sandrine Publié dans #marketing

emarketer Business-to-business firms may market business-oriented products and services, but their customers are ultimately individuals. Avoiding social media could mean missed opportunities. Full Article

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Stepping Up to ROI Measurement

19 Mai 2010 , Rédigé par Sandrine Publié dans #marketing

emarketer Marketers insist on the importance of ROI to their online efforts, but across formats they still lack the ability to track value for money or allocate revenues to marketing campaigns. Full Article

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Consumers Want Competitive Pricing, Easy Search and Live Help

10 Mai 2010 , Rédigé par Sandrine Publié dans #marketing

Dans Emarketer Live Help Ranks Third in Importance Among Web Site Features When 4,500+ consumers were surveyed on what is most important to them, they chose live help right behind price and ease of search. And, they prefer live help (click to call and...

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Is the Click Still King?

7 Mai 2010 , Rédigé par Sandrine Publié dans #marketing

emarketer Despite calls for better branding metrics, click-throughs are still the No. 1 effectiveness metric for many in the online ad industry, while ROI measurement lags behind. Full Article

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Majority of Top Media Destinations Are Social

21 Avril 2010 , Rédigé par Sandrine Publié dans #marketing

Emarketer Among active Web users, most daily media activities are social, and peer advice in a variety of venues is a critical source of information and advice for purchase decisions. Full Article

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Decreased Media Usage Hurts Ad Market

19 Avril 2010 , Rédigé par Sandrine Publié dans #marketing

emarketer Americans not only spent less during the recession but they also consumed less media overall. Mobile was the only channel to gain attention. Full Article

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Small Biz Lead Gen Surges with Social

16 Avril 2010 , Rédigé par Sandrine Publié dans #marketing

Emarketer Blogs and Twitter are key tools to help small and medium-sized business convert visitors into leads. Full Article

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Multichannel Retailers Upgrade, but Not to Mobile

15 Avril 2010 , Rédigé par Sandrine Publié dans #marketing

emarketer Online retailers are planning site redesigns to incorporate trends such as video, user-generated content and social media, but four in five have no mobile presence. Full Article

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Webinar Scheduling Survey Results

15 Avril 2010 , Rédigé par Sandrine Publié dans #marketing

webinarwire Posted by Ken Molay May 27 2008 6:09 PM EDT I have closed off my survey for webinar scheduling preferences. Let's take a look at the findings. The first and most important finding is that it is incredibly difficult to get people to take surveys....

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SAS répond à la demande d'analyse des réseaux sociaux

15 Avril 2010 , Rédigé par Sandrine Publié dans #marketing

L'Usine Nouvelle Convertir les données extraites des médias sociaux en actions marketing est l'objectif de SAS (MD) Social Media Analytics, la nouvelle solution à la demande proposée par l’éditeur spécialiste du décisionnel aux entreprises. Après la veille...