marketing
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Le modèle publicitaire de Twitter s'affine
LMI - par Jean Elyan avec IDG NS Avec la promotion de Toy Story 3 de Disney-Pixar qui sort en salle ce week-end, Twitter a entamé depuis jeudi une nouvelle stratégie pour drainer plus de revenus et profiter davantage du succès phénoménal de son site de...
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Mobile Social Networking Drives Rising App Usage
Emarketer Though other categories like search and weather are still installed on more smartphones, explosive growth in mobile social networking has contributed most to increased app usage since last year. And across operating systems, social giant Facebook...
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B2B Spending on Social Media to Explode
emarketer A new eMarketer report takes an in-depth look at B2B usage of social media and how it differs from practices in the B2C sector. Full Article
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One-Third of Twitter Users Talk Brands
emarketer Some consumers show interest in discussing and interacting with brands on social sites like Twitter and Facebook. But research shows little change since six months ago in users' likelihood to participate in these activities. Full Article
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Getting to Know E-Mail Recipients
dans Emarketer Personalization means more than just being on a first-name basis E-mail marketers competing for attention in cluttered inboxes know that relevance and targeting will help get their messages read by consumers. While a personalized subject...
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Internet Users Hold Privacy Dear
emarketer Many who use the Web for entertaining content are willing to make the trade-off of ads for free stuff, but privacy is one thing they won't give up—despite their love of socialization. Full Article
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Two-Thirds of Web Users to Visit Soc Nets in 2014
emarketer A new eMarketer report forecasts continued growth in social network usage as US Internet users from all demographics join the trend. Full Article
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For Female Social Followers, Brands Rule
Dans emarketer About one-half of women follow a corporate social presence, with brands coming in ahead of retailers. But coupons and friend recommendations are more likely to influence purchase decisions than information and promotions on fan pages. Full...
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Google chiffre les résultats de son moteur
MagIT Cyrille Chausson Après Gmail, Google Document et Calendar, Google a décidé de chiffrer les résultats de son moteur de recherche via SSL. Les internautes utilisant https://www.google.com - pour l’heure en version bêta - ouvrent une connexion sécurisée...
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12,6 millions de mobinautes en France
Marketing-Professionnel Par Serge-Henri Saint-Michel - 12,6 millions de mobinautes en France Selon l’étude Mobile Consumer Insight (MCI) de Médiamétrie / Nielsen Telecom Practice, le nombre de mobinautes s’élève à 12,6 millions, soit une progression de...
