marketing
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Reaching Online Video Viewers with Long-Form Content
emarketer A new eMarketer report analyzes the online video content landscape, how viewers are adopting full-length professional video in addition to the staple of user-generated clips, and how content producers are becoming more sophisticated in their...
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How Are Email, Facebook and Twitter Audiences Different?
emarketer While more consumers are becoming fans and followers of brands on social sites, email remains the preferred communication method for the majority of web users. What determines people's channel of choice, and what does it mean for marketers?...
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Web Merchants Keep Social Spending Low
emarketer While a social presence has become practically a requirement for online retailers, they still shy away of spending much on social media marketing and consider other online tactics more effective—and more measurable. Full Article
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Why Consumers Connect with Marketers via Email and Social
emarketer Many marketers have begun to realize that email and social media can cooperate rather than compete. As combined efforts increase in sophistication, marketers must segment their audiences to find how they overlap, how they differ and what messages...
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More Businesses Finding Customers on Social Sites
emarketer Social marketers know how difficult it can be to tie their efforts to hard business outcomes, but research shows efforts around the globe are paying off in terms of customer acquisition. Full Article
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55% of Online Video Viewers OK with Web Ads
emarketer More Americans of all ages are spending increasing amounts of time watching video online, both short and long form. The majority say ads are OK, with young people the most accepting. Full Article
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Mobile Users Ready for Location-Based Text Marketing
emarketer Awareness is building around relevant, location-based alerts, which can turn mobile marketing into a useful tool rather than an intrusion and reach a broader audience that still does not have smartphones. Full Article
Mobile Users Ready for Location-Based Text Marketing
emarketer Mobile marketing is not just for smartphones Though smartphone shipments are rising and expected to surpass shipments of feature phones in 2011, according to Morgan Stanley, feature phones are still the devices in the hands of most mobile users....
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B2Bs Still Struggle to Tie Leads to Marketing Touchpoints
emarketer Business-to-business firms are split on the sophistication of their marketing effectiveness measurement, with about one-third failing to look at ROI or other financial metrics at all in favor of traditional marketing measurements. That can have...
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The Future of Social/E-Mail Integration
Emarketer E-mail marketers have been combining their campaigns with social media hooks for the past year or more. As integration matures, different tactics will become more common. Full Article
