marketing - Networkings

How Affluents Use Mobile for Shopping and Buying

11 Août 2010 , Rédigé par Sandrine Publié dans #marketing

emarketer Affluent mobile users—and the ultrawealthy—have unique multichannel shopping habits and concerns, and could point the way to the future of mobile commerce. Full Article

…

Social Sites Get People Talking, but Marketers Must Earn Trust

6 Août 2010 , Rédigé par Sandrine Publié dans #marketing

emarketer Social media sites are the most talked about content category on the web, with internet users discussing them in person, via email and over the phone. But that doesn't translate to loyalty, trust or confidence in marketer presence. Full Art...

…

Boosting the Power of Marketers' Tweets

4 Août 2010 , Rédigé par Sandrine Publié dans #marketing

emarketer Marketers make up a small minority of Twitter users, and the proportion of tweets that mention brands may be dropping as the microblogging service grows. How can marketers increase their reach and effectiveness on the channel? Full Article

…

Mobile Video to Double Reach by 2013

3 Août 2010 , Rédigé par Sandrine Publié dans #marketing

emarketer eMarketer forecasts that nearly one in five US mobile users will be watching video on their devices by 2013, up from less than 10% this year. Revenues are set to grow even faster. Full Article

…

Geolocation Grows Despite Privacy Concerns

2 Août 2010 , Rédigé par Sandrine Publié dans #marketing

emarketer Check-in services like foursquare are still relatively small players, but two in five mobile users take advantage of geolocation features on their device. Worries about privacy and safety abound, but the cool—and usefulness—factor seems to win...

…

Social Gaming Market Begins to Mature

2 Août 2010 , Rédigé par Sandrine Publié dans #marketing

emarketer Growth in social gaming has been explosive, with revenues to operators going from almost nothing in 2008 to $639 million in 2009. Increases are set to moderate but continue steadily through 2014. Full Article

…

Marketers Slow to Integrate Mobile Tactics

2 Août 2010 , Rédigé par Sandrine Publié dans #marketing

emarketer Mobile is a convenient and intimate channel for communicating with consumers, but many marketers are unsure of how important an integrated mobile strategy is for their company. Social efforts are further along. Full Article

…

emailing pour réseaux sociaux

29 Juillet 2010 , Rédigé par Sandrine Publié dans #marketing

emarketer : Using Email Marketing to Boost Social Presence As social integration with email marketing increases, marketers' No. 1 priority is to drive recipients to Facebook, Twitter and other social sites—ahead of enabling them to actually share content...

…

Marketers Put More Lead Gen Budgets Online

27 Juillet 2010 , Rédigé par Sandrine Publié dans #marketing

emarketer After slashing budgets in 2009, companies are ready to spend more on lead generation, with a major focus on acquiring new customers. Online channels are most effective, and rigorous monitoring of ROI brings even higher satisfaction with digital....

…

How Are Email, Facebook and Twitter Audiences Different?

26 Juillet 2010 , Rédigé par Sandrine Publié dans #marketing

emarketer Understanding consumers’ communication preferences With marketers engaging with consumers across multiple channels, messages must be tailored to resonate with audiences on email and social sites. But research suggests a look at simple demographics...