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Etude clients 2011: « Micro-paiement web et mobile »
(11/03/2012
publié dans : marketing
)
sur le site de l'AFMM Voir l'étude AFMM / Médiamétrie >> Télécharger l'étude compléte sur le micro-paiement DONNEES GENERALES SUR LE MICRO-PAIEMENT 94% des individus 15-60 ans sont ... -
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les femmes en pourcentages
(06/03/2012
publié dans : communication
)
http://www.e-marketing.fr/Breves/Les-femmes-comptees-et-contees-par-CSA-44846.htm?xtor=RSS-1 -
Quand les réseaux sont sources de contenu
(05/03/2012
publié dans : networkings
)
Alors que jusqu'à présent les réseaux sociaux étaient source de trafic vers les contenus des entreprises, une nouvelle tendance se dessine : faire des interventions de ses reseux un contenu... Le ... -
Women's Influence on Purchase Decisions on the Rise
(20/02/2012
publié dans : marketing
)
emarketer Social networks and online ratings and reviews have amplified women's voices online. Nearly half of all female internet users in the US say they influence others about products or ... -
Social Media Key Influencer in Multi-Exposure Purchase Path
(20/02/2012
publié dans : networkings
)
emarketer Companies now understand that to be effective with their marketing efforts, they must reach consumers across a variety of channels and ad formats. Consumer exposure to select channels ... -
Connected Devices Become Key to Content Consumption
(20/02/2012
publié dans : marketing
)
emarketer A new eMarketer report explores the world of smart devices, from phones to tablets to internet-connected TVs, and examines how consumer adoption trends might factor into marketers' plans ... -
les réseaux sociaux pour le marketing en 2012
(24/01/2012
)
Marketers Follow Users to More Social Sites JANUARY 23, 2012 Marketing efforts spreading beyond Facebook, Twitter and LinkedIn Social media sites beyond Facebook, Twitter and LinkedIn are seeing ... -
le coût d'une campagne twitter
(03/01/2012
publié dans : marketing
)
The real cost of a Twitter ad campaign iMedia UK By Dave Chaffey on January 03, 2012 A leaked email from Twitter reveals the true cost of advertising on the micro-blogging site. These are the ... -
Marketers Look Beyond Social Media Experimentation
(28/12/2011
publié dans : marketing
)
Emarketer DECEMBER 27, 2011 As budgets increase, marketers hope to understand more about social media Marketers are becoming more mature when it comes to their social media marketing, and many in ... -
18.4 Million In U.S. Found Jobs On Facebook This Year
(30/11/2011
publié dans : Ressources humaines
)
all facebook Posted by Jackie Cohen on November 29th, 2011 5:43 PM Share 3 Comments (0) Most people associate LinkedIn with job searches more than Facebook, but the latter site helped almost twice ... -
Frequent Twitter Users Are More Likely to Click on Ads
(15/11/2011
publié dans : marketing
)
Emarketer Twitter's Promoted Products are making their way into more Twitter users' experiences with the site. And, so far, high-level Twitter users who spend a lot of time on the site, and ... -
Customer Data, Social Media Top Marketing Priorities for CMOs WW
(15/11/2011
publié dans : marketing
)
Emarketer As the online advertising and marketing space continues to surge, marketers must work hard to quickly master the latest wave of ad opportunities and technologies. Currently, social media ... -
Mobile Brings New Opportunities for Local Retailers
(14/11/2011
publié dans : marketing
)
Emarketer A new eMarketer report explores the attitudes and behaviors of consumers about offline shopping in local stores—shopping that's often assisted by online research. With smartphone and ... -
objectif N°1 marketing digital BtoB vs BtoC : lead gen !
(03/11/2011
)
B2Bs and B2Cs Diverge in Social Network Usage, Lead Gen Success Though business-to-business and business-to-consumer marketers each have their own set of goals and obstacles for online marketing, ... -
Facebook, Social Networks Get Greater Share of Online Ad Spend
(03/11/2011
publié dans : networkings
)
Emarketer A new eMarketer report outlines forecasts for social network ad revenues in the US and around the world, and analyzes marketers' plans for paid media on the sites. Full Article -
Les entreprises du CAC 40 sur les réseaux sociaux : une question de taille ?
(26/10/2011
publié dans : networkings
)
lire l'ensemble de l'article ICI (Mashable) -
Facebook Usage Beats TV During Work Hours
(26/10/2011
publié dans : marketing
)
Emarketer Facebook is wildly popular, and it's no secret many users log in from their desks at work. More consumers 47 and younger sign on to Facebook than tune in to TV between 9am and 5pm, ... -
Mobile Ad Effectiveness Helps Drive Investment
(25/10/2011
publié dans : marketing
)
Emarketer Several studies have shown that mobile ads have better direct-response metrics than typical display ads viewed on a desktop PC. Research suggests brand metrics are also getting a boost ... -
Content Marketing Key to B2B Sales Funnel
(18/10/2011
publié dans : marketing
)
Emarketer OCTOBER 18, 2011 Lead generation, nurture both benefit from content marketing With the average cost per lead increasing and marketers competing for buyer attention, traditional lead ... -
What Do Facebook Users Expect from Brands?
(14/10/2011
publié dans : networkings
)
emarketer After "liking" a company on Facebook, users expect certain perks, such as exclusive content, discounts and more. On the flip side, consumers also have some pre-conceived notions about ... -
The Demographics of Social Gamers, at Home and On the Go
(14/10/2011
publié dans : marketing
)
emarketer Social gaming has taken off, and eMarketer estimates more than 60 million US consumers will play such games this year. Who is playing, how does the overall social game audience differ ... -
Social Media Presence More Important Than Social Media Ads
(14/10/2011
publié dans : marketing
)
emarketer Marketers turn to social media to increase branding and word-of-mouth, and about half of social media budgets are used to keep fans engaged rather than acquire new ones. Yet marketers ... -
Mobile Shines Amid Rising Digital Ad Spending
(13/10/2011
publié dans : marketing
)
Emarketer The second annual edition of eMarketer's "Global Media Intelligence Report" highlights how the economy has continued to affect the media and marketing landscape around the globe, and how ... -
Company Websites Top Source of B2B Leads
(10/10/2011
publié dans : marketing
)
emarkter The company website is a top lead source for B2Bs. Though many benchmark website lead gen effectiveness on the quality of leads, the majority of marketers fail to track key site metrics ... -
dépenses pub online 2010/2011 aux USA
(02/10/2011
publié dans : marketing
)
Healthy H1 2011 Gains Put US Online Ad Spending on Track for Record Year As the US wrestles with a troubled economy, the online advertising industry is enjoying considerable revenue growth. Search ... -
How Facebook Brand Fans Interact Post 'Like'
(27/09/2011
publié dans : networkings
)
emarketer Companies spend time and money to encourage consumers to 'like' their pages on Facebook and other social sites. And more consumers are doing so, but they are also hungry for interaction ... -
Mobile Wallets Move Closer to Reality
(27/09/2011
publié dans : high tech
)
emarketer A new eMarketer report examines the state of the rapidly changing mobile payments market, where a number of industry players are vying for the opportunity to facilitate billions of ... -
B2B Buyers Research Purchases on Multiple Screens
(27/09/2011
publié dans : marketing
)
Emarketer B2B purchases—particularly those for high-cost items such as technology solutions and industrial supplies—require careful research and consideration. Most often, buyers go online to ... -
Case Study: Geo-Targeted Shoppers Show Strong Purchase Intent
(21/09/2011
publié dans : marketing
)
emarketer eMarketer analyzes a mobile location-based marketing campaign from AT&T in partnership with Placecast. Opt-in participants who received geo-targeted messages, offers, rewards or coupons ... -
As Social Spending Rises, Which Metrics Are CMOs Focusing On?
(17/09/2011
publié dans : marketing
)
emarketer Marketers expect higher percentages of marketing budgets to be spent on social media over the next five years. As investment in social increases, CMOs are testing more measurement ... -
Age, Gender Affect Whether Consumers Will 'Like' an Ad
(09/09/2011
publié dans : marketing
)
emarketer Facebook ads often include links to automatically "like" a brand, and younger consumers take advantage of that shortcut more often than those older than 50. Marketers can leverage this ... -
How Social Media Users Engage with Marketers on Twitter
(02/09/2011
publié dans : marketing
)
Emarketer Twitter is continuing to evolve its advertising platform, allowing brands to interact more with consumers. But how do consumers want to use the site to talk to these companies? Few say ... -
How Valuable Are Social Media Sponsorships?
(28/08/2011
publié dans : marketing
)
Emarketer Social media sponsorships, or paying for mentions in social media, have become a more common practice, as marketers are willing to pay for mentions on platforms including blogs, videos, ... -
Two in Five Mobile Owners Use Internet on the Go
(24/08/2011
publié dans : high tech
)
Elmarketer A new eMarketer forecast projects nearly 50% growth in US smartphone users this year, along with almost 25% growth in mobile internet usage. By the end of 2011, nearly 100 million ... -
Visualiser clairement un objectif permet d'augmenter sa performance
(22/08/2011
publié dans : Ressources humaines
)
Dans L'Atelier Selon des chercheurs en commerce américains, une représentation concrète d'un objectif pousserait un employé à s'impliquer d'avantage pour l'atteindre. La visualisation serait un ... -
What Changing Social Media Usage Means for Marketers
(22/08/2011
publié dans : networkings
)
Emarketer Facebook is still growing its worldwide user base, but in the US and other advanced countries, growth has tapered and user habits are shifting. Similar changes are under way for other ... -
How Social Media Marketers Can Make the Most of Monitoring Tools
(18/08/2011
publié dans : marketing
)
Emarketer Many marketers use a mix of tools to monitor their social media efforts, but using a single campaign management suite also has benefits. Either way, using the right tools is only the ... -
Western European Ecommerce Market Continues Strong Growth
(16/08/2011
publié dans : marketing
)
Emarketer A new eMarketer report analyzes the business-to-consumer ecommerce picture in France, Germany, Italy and Spain, where there remains significant variation in consumer behavior and ... -
Retail, CPG Pour Most New Dollars into Online Ads
(16/08/2011
publié dans : marketing
)
Emarketer US online ad spending will increase by $5.26 billion this year, eMarketer estimates, and the greatest share of new online outlays will come from retailers and consumer packaged goods ... -
Social Media Advertisers Still Rely on Search for Budgets
(12/08/2011
publié dans : marketing
)
e marketer While marketers often execute paid social media programs in-house, paid search agencies are the second most popular managers of these initiatives. To fund such efforts, social media ...
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Articles récents
- Etude clients 2011: « Micro-paiement web et mobile »
- les femmes en pourcentages
- Quand les réseaux sont sources de contenu
- Women's Influence on Purchase Decisions on the Rise
- Social Media Key Influencer in Multi-Exposure Purchase Path
- Connected Devices Become Key to Content Consumption
- les réseaux sociaux pour le marketing en 2012
- le coût d'une campagne twitter
- Marketers Look Beyond Social Media Experimentation
- 18.4 Million In U.S. Found Jobs On Facebook This Year
